Research On The Impact Of Innovation Incentives On The Innovation Intention Of Users In Online Innovation Communities

Throughout historical development,innovation has been an eternal theme.Human progress requires innovation,social development requires innovation,and the success of an enterprise's innovation activities has also become a benchmark for measuring the development potential and competitiveness of an enterprise.Nowadays,science and technology are becoming more and more developed,especially the development of Internet technology is particularly rapid,the pace of product upgrades is accelerating,users'individualized requirements for products are becoming increasingly difficult to meet,and competition in the enterprise market is becoming more and more intense.Product innovation has become the core of corporate competition.In product innovation,enterprises are faced with greatly shortened product innovation cycles,increasingly difficult user control,difficult balance between R&D costs and customer satisfaction,and contradiction between innovation timeliness and risk aversion.These problems make Enterprises have to pay more and more attention to the development and utilization of external resources.The traditional innovation model has been unable to meet the innovation needs of enterprises and needs to cooperate with external innovation resources for open innovation.User participation in innovation has become an important way for enterprise product and service innovation.With the development of Web2.0 technology,some companies collect user innovation perspectives by establishing online innovation communities,such as Xiaomi's MIUI community and Dell's Ideastorm community.What kind of incentive mechanism these online innovation communities establish to promote the participation of different users in innovation is a question worthy of further study.This article uses the MIUI forum community as the investigation background.Based on the motivation theory,this paper proposes a study on the influence of users' willingness to participate in innovation under the influence of incentives,introduces the level of explanation theory,and establishes hypothetical models of the influence of different types of users(ordinary users and leading users)on their willingness to innovate.Assumptions.In the empirical part,the paper collects a total of 437 valid questionnaires as research data by distributing the questionnaires to Xiaomi's more active Weibo Super Chat,QQ community,WeChat community,etc.for data collection,including 123 leading users,314 ordinary users,and use SPSS,Stata15.1 and other data analysis software to test the reliability and validity of the obtained data to verify that the data source is reliable,the model is reasonable,and the research in this paper is mainly verified by hierarchical inspection analysis methods Assumptions.The research results in this article show that:In the online innovation community,incentives will have a positive impact on users'willingness to participate in innovation.For different types of users,there are differences in the impact of the three incentives on social satisfaction,innovation enjoyment,and knowledge recognition demand on their willingness to innovate,that is,these incentives have a more significant impact on the willingness to innovate of the leading user group.For ordinary users,although economic benefits,innovation enjoyment,and knowledge cognition also have a positive impact on their willingness to innovate,the impact intensity will be weaker than for leading users.The support of the toolkit can make it easier for ordinary users to participate in innovation activities,enhance their enjoyment of innovation,and thus be more willing to participate in the innovation activities of enterprises.The innovation of this article lies in explaining the existing user innovation model from the perspective of incentive theory,combining the theory of interpretation level,constructing a user innovation willingness model,exploring the difference between ordinary users and leading users' innovation willingness under the effect of innovation incentives;research The influence factors of the toolkit on the willingness to innovate are discussed,and the toolkit interacts with other intrinsic motivating factors(innovation enjoyment,knowledge recognition needs),and discusses the influence of the interactive adjustment of the two influencing factors on the user's willingness to innovate.