Research On Financial Risk Management Of Sunflower Pharmaceutical Company

With the rapid development of economy,enterprises are springing up like mushrooms.The share of enterprises in the market is also increasing.It is particularly important to pay attention to the financial risk management of enterprises in order to maintain its prosperity in the market.Financial risk is closely related to the development of an enterprise.Risk factors from both outside and inside will affect the development of an enterprise and even endanger bankruptcy.Therefore,it is necessary to study the identification and control of financial risk of an enterprise.Sunflower Pharmaceutical,as an enterprise in the pharmaceutical manufacturing industry,has a leading technology and good development momentum in the whole industry.In recent years,Sunflower Pharmaceutical company has expanded rapidly.Judging from its assets,operating income and total profits,the growth rate is relatively fast.The aggressive strategy of expansion is easy to ignore the management of financial risks,so Sunflower Pharmaceutical company also exposed some financial problems.In the development stage of Sunflower Pharmaceutical company,aiming at the research of the company's financial situation,identify and evaluate the financial risks it faces,find out the problems existing in the process of financial risk management and propose targeted control measures to improve the financial risk management ability of Sunflower Pharmaceutical company.Based on the relevant theories of financial risk management,combined with the financial situation of Sunflower Pharmaceutical,this paper uses the methods of literature retrieval,case study,quantitative analysis and qualitative analysis to analyze the financial risks of Sunflower Pharmaceutical from five angles of solvency,operation ability,profitability,growth ability and cash flow,and then establishes a risk evaluation model to evaluate its risks.Finally,aiming at the problems existing in the financial risk management of Sunflower Pharmaceutical company,control measures are taken from the perspectives of financing,investment,operation and cash flow to strengthen the implementation of the financial risk management measures of the company.