Research On The Business Model Of Health Management In Kunyuan Group

With the improvement of China's economic level,people's awareness and demand for health have been raised,and the health management related market has developed rapidly.But so far,China's health management industry is still in the stage of development.There are many problems in the macro level of national policy,legislation,business process,development planning and other micro levels.These problems exist.It will not only have a great negative impact on the development of enterprises in the industry,but also delay the successful completion of China's "Healthy China 2030" plan.Based on this,this paper takes the health management business of Kunyuan Group as the research object,combs the macro and micro environment of the company in the process of business layout and development,and analyses its advantages,disadvantages and opportunities,trying to find out the problems of health management industry in China's general environment from a point-to-area perspective,and provides reference for the improvement of China's health management industry system.This paper studies the business model of health management in Qinyuan Group.The main contents include the following parts.The first part is the introduction part,which briefly introduces the research background and significance of this paper,and summarizes the literature on health management business and health management process at home and abroad.Finally,it introduces the research methods,research ideas and research content of this article,which provides an overall research framework for this study.The second part is an overview of health management at home and abroad.This part outlines the relevant theories of health management business,including the definition,content,methods and steps of health management,and introduces the current situation and mode of development of health management at home and abroad.The third part is the analysis of internal and external environment and competitiveness of Kunyuan Group.This paper mainly analyses the macro-environment and internal environment of health management business of Qinyuan Group,and uses Porter's five-force model to analyze its competitiveness.The fourth part is the analysis of business strategy and problems of Kunyuan Group.This chapter analyses the strengths and weaknesses of the internal resources,opportunities and threats of the external environment,carries out SWOT strategic analysis,and finally puts forward the problems of the business model of the Qinyuan Group.The fifth part is the construction of health management business process of Kunyuan Group.Based on the analysis of the previous chapters,this chapter puts forward the construction of health management business model of Kunyuan Group.The sixth part is the conclusion.This paper briefly summarizes the conclusions of this study.Through the research of this paper,it can provide reference for further development of health management business model of Kunyuan Group.