Research On Development Strategy Of UNYCISON Health Management Service Company

With the development of our country's economic,the change of people's life style and the enhancement of health awareness,people's demand of health management services is increasing rapidly,which has promoted the rapid development of China's health service management industry.While,As a newly emerging industry,health management started late ly in C hina and it's market is immature relatively.We can point out the strategic direction for the developing enterprises in this new emerging industry through strategic management research,so that enhance its market competitiveness for sustainable and benign development.In this paper,we take health management company UNYCISON for researching,we utilized PEST analysis method to analyze the macro-environment and Michael Porter's "Five Forces" model for industry analysis firstly,then carried out the analysis of enterprise's own resources,capabilities,value chain and internal core competitiveness.Finally,we take SWOT qualitative-combination analysis and formulate SO development strategy for UNYCISON enterprise.We chose the centralization strategy of growth strategy as corporate-level strategy;selected the differential focus on "genetic testing + C hinese medicine health restoration" as business-level strategy;determined the financial strategy,human resources strategy,marketing strategy and product developing strategy as career-level strategy.According to the competitive ability of the company,we put forward the implementation measures for establishing brand effect,strengthening the management ability of the company,innovating "Internet + healthcare" model and resource integration.We hopes that according to the research process of the UNYCISON health management service company strategic determination,we sort out a variety of management analysis tools a nd the strategic decision-making logic ideas for providing strategic management reference for the emerging companies in the health service industry,which have a great significance for promoting the new health management service industry to develop strongly.