Research On The Reward And Punishment Sensitivity And Influencing Factors Of Young Women's Risk Decision-making

With the rapid development of social economy in recent years and the external uncertainty brought about by globalization,risk decision-making runs through all aspects of company operation and management.Whether the decision is correct or not has a serious relationship with the development direction of the enterprise and the success or failure of the operation.At the same time,young women have become the focus of attention in company management and human resources.The excellent female traits can complement the male human resources in promoting the company's performance growth,so as to rationalize the allocation of human resources and maximize the benefits.In recent years,the increase in the number of female managers has led to more and more opportunities for women to make decisions.Therefore,studying female risk decision-making has a positive role in promoting female human resources management.Current scholars have less research in the field of female risk decision-making,and there is almost no literature that clearly distinguishes the influencing factors of male and female risk decision-making.In addition,the female physiological cycle is a female-specific physiological phenomenon,which is a unique factor for women's risk decision-making.On this basis,it is particularly important to explore the sensitivity of reward and punishment for young women's risk decision-making and the mechanism of its influence factors.Based on the existing literature,this paper proposes three major assumptions and establishes the corresponding structural equation model.The questionnaire research method was used to test the three major hypotheses,and the Iowa gambling task behavior experiment was used to test women's actual decisionmaking behavior.The results show that the female circadian cycle is a unique influencing factor for women's risk decision-making.Specifically,women in the luteal phase are more likely to take risks than women in the follicular phase.Reward and punishment sensitivity and sentiment are two other influencing factors of risk decision-making.Among them,reward and punishment sensitivity play a moderating role between the physiological cycle and risk decision-making,while negative emotions play an intermediary role between the physiological cycle and risk decision-making.This paper also concludes that the lack of decision-making function in the luteal phase of women in the coexistence of gains and losses is mainly manifested in the current preference of income preference model and tolerance of risks,which leads to slow changes in decisionmaking strategies and low decision-making performance.The consequences of decision-making.In addition,individuals under the loss framework tend to pursue risk while making decisions,while individuals under the benefit framework tend to avoid risk when making decisions.The innovation of this article is reflected in the improvement of the previous research,focusing on the characteristics of women's risk decision-making behavior in different physiological cycles and whether the sensitivity of rewards and punishments is the influencing factor of normal female decision-making differences,and more clearly clarifies the female risk decision-making and its impact Mechanism of action between factors.In addition,new research indicators were introduced in the research process,such as the turn ratio and the slope of the net score.This study has theoretical and practical significance for understanding the mechanism of female risk decision-making and its influencing factors.By exploring the reward and punishment sensitivity and influencing factors of female risk decision-making,explore how companies can better provide female managers with a career development platform and do a good job in female human resources management after understanding the impact mechanism.