Research On VIP Customer Relationship Management Of Bank A Sy Branch

The development environment of China's financial market is becoming increasingly severe,and competition among commercial banks is becoming more intense.From the perspective of financial attributes,the essence of commercial banks pays more attention to services.The competition of bank customer resources has led to the ever-expanding choice of VIP customers.VIP customer relationship management has become more complicated,with opportunities and challenges coexisting.Shaoyang Branch of Changsha Bank has been committed to quality customer service management.However,in maintaining and managing VIP customer relationships,the bank has problems such as high loss rate,reduced per capita account funds,and low customer satisfaction.Therefore,it has established a VIP customer relationship management system Is an inevitable requirement.Based on this research background,this article takes VIP customer relationship management of Shaoyang Branch of Changsha Bank as the main research content.First,it explains the applied theory,provides theoretical direction for the research through the connotation of customerrelationship management,and then according to the VIP of Shaoyang Branch of Changsha Bank.The current status of customer relationship management,looking for major problems in VIP customer relationship management of Changsha Bank Shaoyang Branch,based on the analysis of the actual needs of VIP customers,clarifies the role of customer satisfaction and customer value in promoting customer relationship management.Finally,under the premise of qualitative and quantitative analysis,we put forward the optimization recommendations in VIP customer relationship management of Changsha Bank Shaoyang Branch,as well as specific implementation plans and guarantees.The research focus is to improve VIP customer satisfaction and loyalty by improving the overall quality of customer service management To enhance the core competitiveness of Changsha Bank Shaoyang Branch in the financial market,and put forward feasible countermeasures and suggestions in terms of ideas,applications,effectiveness and security.This article focuses on building VIP customer relationships of Changsha Bank Shaoyang Branch Research on management systems.This article uses customer relationship management theory,customer satisfaction theory,and customer loyalty theory.Based on the CRM system,the two core parts of the management system are constructed.Through the application of research content,it can effectively reduce the VIP customer churn ratio and operational risk of Changsha BankShaoyang Branch.To provide reference opinions for customer relationship management of Shaoyang Branch of Changsha Bank,promote its better development,and at the same time provide reference for related researchers of customer relationship management,which has achieved both theoretical and practical contributions.