Study On Countermeasures Of Rural Tourism Development In Hedong District Of Linyi City

In modern society,the development of China's market economy has promoted the process of urbanization,and the city size and structure have undergone earth-shaking changes.Rural tourism plays an extremely important role in the development of China's national economy.In addition,the development of rural tourism can provide farmers with more employment opportunities,increase family income and shape the overall image of provinces,cities and counties.Therefore,all sectors of society should pay attention to and attach importance to the development of rural tourism.Hedong district rich in tourism resources,with distinct regional culture characteristic,at the same time,hedong district,is a comprehensive revitalization of personnel,organization and culture,ecology,industry in five aspects,to promote the development of rural one hundred key projects and revitalize,construction of new social practice center of civilization,the development of the rural tourism market potential is very great.In order to understand the current situation of rural tourism development in hedong district,this paper designed a questionnaire survey and analyzed and studied the collected data.The paper is divided into seven parts:The first part discusses the research background,purpose and significance of this paper,and analyzes,studies and summarizes the domestic and foreign rural tourism dynamics.Conclusion: at the present stage,under the background of the accelerating pace of domestic urbanization construction,actively exploring a new path of rural tourism development has become the inevitable choice for the development of rural tourism in various regions.The second part gives an overview of rural tourism and its development,mainly from the concept and characteristics,explains rural tourism and its development,and expounds the theoretical basis and application of rural tourism,such as: sustainable development theory,ecological economics theory,tourism destination life cycle theory and so on.The third part,starting from the general situation of hedong district,the ruraltourism development environment of hedong district and the necessity of the development of rural tourism industry in hedong district,analyzes the current situation of rural tourism development in hedong district,and comprehensively and objectively understands and analyzes the development situation of rural tourism in hedong district.It is concluded that although hedong district promotes the establishment of global tourism brand,constructs a new pattern of tourism development,and forms a certain development mode,it still needs to be further optimized and developed.The fourth part,in the form of questionnaire survey,get hedong district villagers region in the development of rural tourism development degree,policy system,satisfaction of first-hand data,such as the business model,a more comprehensive understanding of hedong district rural tourism development present situation,better research and analysis of the representative problem of hedong district in the process of developing the rural tourism and the reasons,such as: development plan of the advanced nature and low value-added products or services,market cultivation,etc.The fifth part summarizes the development models of rural tourism at home and abroad,analyzes its main features and advantages and disadvantages,and provides references for this paper to discuss the development direction and path of rural tourism in hedong district.The sixth part,based on the above situation,the corresponding effective countermeasures for rural tourism development,hedong district should attach importance to the ecological development,sets up the concept of green development,strengthen infrastructure construction,strengthen the effective management of scenic spots,attaches great importance to the cultural blend in,perfect entertainment facilities,strengthen government guidance,the development of various financing channels,improving the efficiency of the rural tourism development.The seventh part summarizes the research conclusions of rural tourism development in hedong district and looks forward to the future development of rural tourism in hedong district.Through the research and analysis of this paper,it is expected to provide acertain reference for solving the rural tourism development problems in hedong district and the rural tourism development in China,so as to promote the better and faster development of China's tourism economy.