A Study On The Problems And Countermeasures Of Home Stay Tourism In Keqiao District Of Shaoxing City

With the development of economy,people's living and consumption level is getting higher and higher.The development trend of eco-tourism and rural tourism is good in the global scope.After farmhouse entertainment,the development of homestay tourism is booming.With the guidance and support of the national policy,home stay tourism is expected to become a new economic situation for the overall development of urban and rural regionalization.Keqiao district is located in Shaoxing City,Zhejiang Province.Under the background of rural tourism development,the development of residential tourism in Keqiao district is very rapid in recent years.By the end of 2018,it has formed a certain scale and made a certain contribution to the local rural economic and social development.But at the same time of rapid development,there are also many problems,such as lack of personality,lack of brand,serious homogenization,lack of overall management and effective connection,which lead to the general experience of tourists,and these problems also exist in all parts of the countryIn view of the above problems,this paper takes the development of homestay in Keqiao District of Shaoxing as the research object,takes the tourism experience theory,service marketing theory and community symbiosis theory as the theoretical basis,through theoretical research,literature research and field investigation,makes a deep understanding of the current situation of the development of homestay tourism in Keqiao District,and makes an in-depth analysis of the causes of the problems,and puts forward the countermeasures against the government.The corresponding countermeasures and suggestions of the Department and the operators of the accommodation.Including strengthening government leadership,standardizing management,encouraging cooperation,taking multiple measures simultaneously,strengthening team guarantee,increasing investment,improving tourism hardware,establishing community participation benefit distribution and compensation mechanism,constructing rural construction feedback mechanism,changing business model differentiation,changing service to quality,changing accommodation products to diversification,striving to improve the added value of accommodation culture,etc.Series of recommendations.