Research On Cognition Of Green Planting Technology And Adoption Intention From The Perspective Of Farmers

“Lucid waters and lush mountains are invaluable assets”.Green development is the inevitable trend of China's economic and social development.Agriculture is an important part of China's " lucid water and lush mountains " ecological economic system.The green development of agriculture not only has an important impact on the agricultural resources and environment,but also plays a crucial role in the sustainable supply of agricultural products and food.In the new period,as China's demand for agricultural products changes from quantity safety to quality safety,the popularization and application of green planting technology in agricultural production becomes an important consideration.However,farmers' cognition and willingness to adopt green planting technology is the premise for the smooth popularization of green farming technology.In this paper,Lujiang county,a demonstration county of agricultural green planting technology promotion in Anhui province,was taken as an example,and the cognition and adoption intention of green planting technology of farmers were deeply discussed by using the survey data,Q method and Binary Logistic model analysis.In terms of research contents and methods,Q method was applied to the field of agricultural research to qualitatively and quantitatively analyze the cognition of farmers on agricultural green planting technology.Based on the cognition,the factors influencing the willingness of farmers to adopt agricultural green planting technology were analyzed by Binary Logistic model.The main conclusions are as follows:(1)Determine the connotation of agricultural green development and agricultural green planting technology.Based on the literature research on agricultural green development and green agricultural technology,this paper defines the agricultural green development and green planting technology studied in this paper in combination with the content of agricultural green planting technology currently popularized in Lujiang county,Anhui province.The agricultural green development studied in this paper refers to a sustainable agriculture that relies on green planting technology,adheres to the concept of giving priority to the ecological environment,takes the production of green agricultural products as the goal,and guarantees the quality and quantity of agricultural products.The agricultural green planting technology studied in this paper refers to the following green planting technologies,such as the replacement of chemical fertilizer with organic fertilizer,the application of soil testing formula,the green prevention and control technology,the conservation tillage technology and so on.In this study,as long as the farmers have the willingness to adopt one of the above technologies,it means the farmers have the willingness to adopt green planting technologies.(2)The cognitive characteristics of farmers in Lujiang county on agricultural green planting technology can be divided into three types: cognitive deviation,positive and neutral.Based on Q method,the cognition of farmers in green planting technology in Lujiang county was classified.Based on the in-depth analysis of peasant households' values,environmental awareness,benefits of green planting technology,risk prevention,and their attitudes towards policies related to green farming,three cognitive types of peasant households are identified:(1)Cognitive deviation type.Such farmers believe that the current green planting technology is not perfect,if the new green planting technology is adopted,its economic benefits will be reduced.(2)Recognize the positive.Such farmers have a deep understanding of green agricultural planting technology and have begun to practice it.They are the firm supporters and implementers of green agricultural development at present.(3)Cognitive neutrality.To some extent,such farmers recognize the positive role of agricultural green planting technology,but they do not take the initiative to implement and implement green planting technology in the process of implementing agricultural green planting technology.The farmers of this type need more incentive policies and positive external influences,so as to promote them to change to the cognitive positive type of agricultural green planting.By summarizing the basic individual and family characteristics of each type of peasant households,it can be seen that there is a certain relationship between peasant households' cognition and peasant households' age,education level,cultivated land area and other factors.(3)Identify the influencing factors of farmers' willingness to adopt agricultural green planting technology.Based on the survey data of 309 households in 17 townships in Lujiang county,Logistic model was used to make an empirical analysis on the willingness of households to adopt green planting technology and the influencing factors.The results showed that 90.61% of farmers were willing to adopt agricultural green planting technology,which indicated that farmers in Lujiang county were more concerned about agricultural green development and environmental protection.Among the factors influencing farmers' willingness to adopt agricultural green planting technology,seven factors passed the significance test,including education level,years of farming,family cultivated land area,distance from the county to the family,farmers' concern for the quality of cultivated land,perceived usefulness of technology and farmers' influence by government technicians.