| The long-term excessive and inefficient application of chemical pesticides has caused a series of problems such as pesticide enrichment in farmland soil,reduction of biodiversity and destruction of microbial community,which has led to agricultural non-point source pollution,rising cost of agricultural production factors and quality and safety risks of agricultural products.The increasing demand for green agricultural products has strengthened the strategic position of green control technology.However,due to the high recurrence rate and strong repeatability of pest control in the forest and fruit industry,farmers tend to use traditional chemical pesticides with quick effect,which limits the promotion of green control technology.At present,the social and economic structure of China’s vast rural areas is undergoing transformation,and farmers are transforming from homogeneity to multiple types.Heterogeneity factors affect farmers’ agricultural investment behavior,and then affect the demand and adoption of green control technology.Studying the influence mechanism of heterogeneous farmers’ willingness to adopt green control technology will help to innovate the promotion mode of green control technology and improve the promotion efficiency of green control technology.Focusing on the willingness of heterogeneous farmers to adopt green control technology,this thesis uses the methods of literature research,random sampling survey and econometric analysis,based on the theory of farmers’ behavior,farmers’ technology choice and farmers’ endowment heterogeneity explores the willingness of farmers to adopt four types of green control technologies.Based on the relevant data of field investigation in the main forest and fruit producing areas in Xinjiang,this thesis finds that the adoption of green control technology by farmers has some problems,such as insufficient breadth and depth.In view of this,through logit regression analysis,this thesis finds that farmers with different business scale,part-time business and joining cooperatives have different willingness to adopt green control technology.First,small-scale farmers are more willing to adopt class I biopesticide technology,while largescale farmers are more willing to adopt class IV scientific drug technology.Second,part-time farmers are more willing to adopt class I biopesticide technology than pure farmers.Third,non-member farmers are more willing to adopt class IV scientific drug use technology than member farmers.And the influence mechanism of heterogeneous farmers’ willingness to adopt different technologies is different.In order to enhance the enthusiasm of forest and fruit growers in Xinjiang to adopt green control technology and innovate the agricultural technology extension system,we should expand the extension of green control technology;deepen the promotion of green control technology;develop differentiated green control technology promotion strategies by category. |
