Research On Entering Overseas Market Strategy For Jingwei LNG Nozzle Company

The continuous improvements of the automobile industry have aggravated the deterioration of environment and the intensification of energy problems.Liquefied Natural Gas(LNG)is recognized as the cleanest fossil energy on the earth with advantages such as low combustion pollution and high heat release.Foreseeing the growing prospects of LNG industry and natural gas vehicles,Jingwei company was established in 2013,specializing in developing and manufacturing LNG nozzle.Jingwei company has devoted itself in the development of LNG nozzle product,and successfully solved several technical defects commonly existing in similar products on the market.Taking Jingwei company as an example,this paper will make a concrete research and analysis on its strategies of expanding overseas market.Even the company has certain advantages in products and technology,it is difficult for it to make rapid breakthroughs in the domestic market when the domestic market share is relatively stable.Jingwei needs to focus on overseas markets to achieve the goal of creating a high-end brand image,having a broader market and customers,and constantly expanding business volume,etc.Firstly,this paper analyzes the overseas market environment of Jingwei Company.From a macro point of view,although the international political and economic environment is facing a series of uncertainties,China firmly supports enterprises to participate in international competition,and has issued a series of supporting policies,which provide strong support for SMEs to open overseas markets.Concern and attention to environmental protection issues and the maturity of natural gas technology have made the LNG industry a blue sea market with great potential for development.From a micro point of view,LNG nozzle industry has high technical barriers,limited substitutes and relatively few international competitors.Therefore,Jingwei company is very suitable to improve its brand awareness and achieve growth goals by expanding overseas markets.On the basis of external environment analysis,this paper further analyze the specific strategy of Jingwei Company in exploiting overseas market,and puts forward that Jingwei LNG nozzle should give full play to its advantages in technology,quality,service and cost,make use of new business model and platforms to strengthen the promotion of products and brand.To participate in international competition by differentiated market positioning,while paying attention to the talent reserve and carefully select the target market.From the current situation and trend of global LNG industry,Asia-Pacific and South American countries have a large number of natural gas vehicles,while the EU and Russia will become the key growth areas of natural gas vehicle use and infrastructure construction in the next few years.By comparing the economic development level,consumption habits and market growth potential of several markets,Jingwei Company is more suitable to start from the low-cost market of Pakistan and India,take into account the convenience of our provincial geographical channels to exploit marketing Russian market,and develop the European Union and South American market timely.Finally,this paper uses 4P marketing theory to plan the overseas marketing strategy for Jingwei Company,and puts forward relevant safeguard measures to guide Jingwei Company to make efficient use of existing resources,overcome its disadvantages and enter overseas market quickly and accurately.