Research On Marketing Strategy Of CM Cosmetics Company

Cosmetics industry is currently one of the fastest developing industries in China,and has become an important part of China’s national economy.Cosmetics have become from the basic necessities of life,to reflect the value of self,the pursuit of personal consumption,to meet the self realization of the luxury,the consumer demand for a diversified direction.Foreign brands in the field of cosmetics,daily chemical line and professional line are dominant,with a clear competitive advantage.How cosmetics companies continue to develop in the market environment of competitive incentives,to play their own advantages,to develop effective marketing strategy is the problem faced by cosmetics companies.In this paper,CM cosmetics company as the research object,in the field of cosmetics industry competition is fierce and complex environment,analysis of the industry’s internal and external environment and the advantages and disadvantages of CM cosmetics company,improve the professional line of products marketing strategy,provide reference and marketing strategy for the enterprise in the field of other professional line of cosmetics,expounding the importance of marketing strategy.