Impact Of Destination Image On Revisit Intention:Mediating Role Of Place Attachment

Destination image plays a vital role to attract customers,how a specific destination is professed and tiered by tourist is crucial for tourism industry of a country,destination image consequently results in extreme outcomes,either promotes a certain destination or impacts adversely.Positive destination image of a specific destination could result in revisit intentions.Revisit intentions are willingness of tourists to visit a destination of their choice over and over again,because of their associated connexions,keenness or previous experiences.similarly,revisit intentions could contribute positively to a country’s tourism industry and add to financial benefits as well.hence,proved through scientific research that there exists a positive relationship between destination image and revisit intentions,but in our research,we took place attachment as a mediator,which helped to transform destination image in to revisit intentions in the given context.To meet the objectives of our research data was collected from200 through random sampling technique from the tourists in Dalian,then analysed through PSL-SEM using SmartPLS 3.2.8,to justify this empirical relationship and strategic dimensions of variables.Besides,this research also highlighted that,steps and measures taken to portray a positive destination image can boost the tourism industry of a country as well,with certain limitations and constraints are also discussed along with the managerial support and theoretical contribution this research would offer.