Research On The Whole Region Tourism Development Strategy Of Yan Ming Lake Town

Since the concept of global tourism was put forward in 2008,China 's global tourism development strategy has entered a stage of rapid development from the budding stage,and has been written into the government work report as a national tourism development strategy,and from the central to the local as a national strategic development.Many policies and "opinions" have been issued according to local conditions.Since the rural revitalization strategy was proposed,rural tourism as an important part of the rural revitalization cause,rural tourism has also begun to rise gradually,and rural tourism has become the main trend of tourism development in the new era..Yan Ming Lake Town has a unique natural ecological environment,profound cultural heritage,and good conditions for the development of rural tourism.After years of project construction and improvement of human settlements,the tourism industry of Yan Ming Lake Town has begun to take shape.At present,Yan Ming Lake Town's global tourism development is mainly based on the implementation of the rural revitalization strategy,based on its own advantages,integrating advantageous resources,focusing on brand building,improving the quality of tourism services,and promoting the better and faster development of Yan Ming Lake Town's global tourism.Firstly,this paper summarizes the research status of whole-region tourism at home and abroad,analyzes the macro environment and industry environment of domestic rural tourism,and analyzes the advantages,disadvantages,opportunities and challenges of whole-region tourism in Yan Ming Lake Town by combining the tourism resources and industry status of Yan Ming Lake Town with SWOT strategic analysis model.The SERVQUAL evaluation method based on the customer perception service quality gapmodel was used to design the questionnaire of the whole area tourism service quality of Yan Ming Lake Town,and the evaluation result of the tourism service quality of Yan Ming Lake Town was obtained by using the analysis tool.On this basis,this paper analyzes the strategic positioning,goal,thinking and reference mode of Yan Ming Lake Town's whole-region tourism,and puts forward five strategies and guarantee measures for the development of whole-region tourism in Yan Ming Lake Town.Combining with the advantage of the wild goose lake town tourism resources and profound industrial base,making wild goose lake town global tourism development strategy,to strengthen the strategic security measures and strategy implementation,adhere to the strategy of rejuvenating and country and combining the development strategy of green global tourism development for the sustainable development of rural road,realize the wild goose lake town global healthy sustainable development of tourism.Through comprehensive analysis,field research,questionnaire tracking and other methods,this paper analyzes the problems of imperfect tourism planning,lack of supporting infrastructure for tourism development,and low quality of tourism services in the whole region of Yan Ming Lake Town.With reasonable suggestions,Yan Ming Lake Town 's global tourism development strategy was systematically proposed.On the premise of observing the industry 's development laws,combined with the global tourism development model,it proposed the integration of superior resources,cultural and tourism integration,well-being integration,green ecological development and The development direction of the branded tourism strategy realizes the optimization of tourism resources,grasps the 20-word policy of implementing the rural revitalization strategy "prosperous industry,ecological livability,civilized civilization,effective governance,and affluent life",transforming the rural production and lifestyle to a green ecology To develop in the direction,improve the rural living environment,increase the income of the rural economy,effectively promote the development of the global tourism strategy of Yan Ming Lake Town,and provide reference for the development of the global tourism strategy in other regions.