Strategy Research On Improving Service Quality Of SY City Postal Savings Bank

Commercial Bank is a commercial bank channels as a platform to products for the carrier to create memories for all activities or processes customer consumption experience. The quality of commercial banking services are commercial banks for customers to create consumer experience to meet the unique attributes of banking services provision, and meet customer expectations level. For SY City, Postal Savings Bank, the service is to create effective core areas, is also the basis of survival and development. However, as local financial institutions, service management and quality SY city services and the Postal Savings Bank of interbank obvious gap, which directly affect the market competitiveness, market position has been a great challenge, strengthen service management, improve service quality quickly without delay. Therefore, the research topics to help contribute to the Postal Savings Bank city SY-depth gap analysis and comparison of quality of service, proposed strategies to improve the quality of services, promote the management level SY City, Postal Savings Bank, improve the market competitiveness of the industry in the region capability, but also give other Jilin municipal Postal Savings Bank to bring some reference, together improve service quality, increase market competitiveness.SY City, Postal Savings Bank after the establishment of the steady development of business, in the development of services is also increasing marketing efforts, we launched a series of service standards. But overall, there are still some gaps between all the action and standardization of services, there is a service concept obsolete hardware to keep up with service requirements, products and services, lack of differentiation, service process is not ideal, weak banking brand building and many other issues. This article is from the current issue of postal savings banks start to analyze the reasons and propose solutions, provided by the bank to improve the content and quality of customer service, increase customer satisfaction for banks, so as to maintain the loyalty of the bank. Thus, banks and customers in order to obtain greater benefits in the ongoing business cooperation.Reference herein to enhance the quality of service-related literature theory and policy, taking summarized, comparative study, research and other methods, combined with the actual city SY local market conditions and the actual situation SY City, the postal savings bank service quality of postal savings SY City enhance the quality of service aspects of the bank were studied and analyzed, reached the following conclusions: SY City Postal Savings Bank to enhance the quality of service is significant, both its advantages, there are some disadvantages, as long as SY City, Postal Savings Bank in conjunction with its own terms advantage, maximize overcome and transform their weaknesses, develop appropriate strategic plan, we will be able to achieve to improve service quality. SY City, the postal savings bank service quality is also facing product design, quality of personnel, promotions, channel development and many other issues affecting development. To SY City, Postal Savings Bank can continue to improve the quality of service, must take an active marketing strategy, the establishment of professional personnel, and constantly adjust the original design of new products and product features, improve risk control measures, the formation of a complete and scientific services quality management system.Factors affecting the future course SY City postal savings bank service quality is not just this view of this analysis, such as the now very humane foreign private banks, community banks very convenient, and very high security Swiss banks, there are many parts our domestic commercial banks can not do, we want to combine the local actual business development situation, its essence, to its dregs, to compensate for the lack SY City, Postal Savings Bank, to strengthen the quality of services to enhance the ability of SY City, Postal Savings Bank. Improve service quality, enhance core competitiveness, maintain a sustained, rapid and healthy development, how to accurately grasp the development trend of the future needs of customers and financial markets, will undoubtedly become a key SY City postal savings bank to win this war without smoke.