Explore The Marketing Strategies Of County Tourism Enterprises Under The Background Of "Internet +"

Gxly company is a leading enterprise in the tourism industry in Mengyin district.With the development of economy and society in Mengyin County,while constantly strengthening the overall strength of the company,the company is more and more responsible for developing the county economy and providing jobs.Mengyin County is rich in forest resources,and the forest coverage rate reaches 94%.Within the jurisdiction,there are Mengshan mountain,the second highest mountain in the province,Yunmeng lake,the second largest fresh water lake,daigu landform of "the first Gu township in the world" and Menglianggu,the holy land of red revolution.In recent years,Internet plus technology has been applied in all walks of life.GXLY's traditional marketing strategy is facing challenges with the rapid development of Internet.Nowadays,online tourism platform develops rapidly,among which the rapid development of mobile Internet brings more and more obvious impact on all walks of life.In order to ensure the better development of gxly company,it is more urgent to change the traditional marketing strategy to adapt to the rapid development of the future market.Taking GXLY company of county tourism as an example,this paper explores how to improve the marketing strategy by using abundant tourism resources in Mengyin County,combined with the new trend of the Internet plus technology development.Firstly,the paper systematically expounds the concept of "Internet plus",the concept of global tourism and the theory of marketing,analyzes PEST and SWOT of GXLY company,and analyzes the marketing status of GXLY company according to 4P marketing theory,and puts forward the existing problems.Secondly,compare the advantages and disadvantages of each OTA platform,collect and sort out the successful transformation cases of Yinan Zhisheng Tangquan tourism resort and KH tourism company,and summarize the experience.Finally,we draw the experience of "Internet plus" technology and Mengyin rich tourism resources,and draw lessons from successful transformation cases,and improve the marketing strategy of GXLY county tourism.We should build up county tourism brand,optimize the price strategy of Gushan travel agency,build "Internet plus" sales channel,and improve the "Internet plus" promotion strategy.Finally,the part of summary and prospect summarizes the full text,refines thecharacteristics,points out the shortcomings,and makes a prospect for the later research.