Research On Financial Performance Evaluation Of HF Group Based On AHP

With the continuous development of China’s market economy,small and medium-sized enterprises have a good development space.For industrial enterprises,small and mediumsized enterprises have high flexibility and good local sales market.In addition,China’s government has given some policy support to small and medium-sized enterprises,so that small and medium-sized enterprises have a place in the market competition.But at the same time,there is still a big gap between small and medium-sized enterprises and large-scale enterprises.Small and medium-sized enterprises have limited scale and small output,and the financing channels are not as convenient and fast as large-scale companies.They have a poor voice among upstream and downstream suppliers and sellers.Therefore,small and mediumsized enterprises still have certain challenges in the process of business development.A set of reasonable financial evaluation system and strategic decision-making will greatly increase the scores of enterprises in the competition under the condition of relatively constant conditions.This thesis introduces AHP to evaluate the financial performance of HF group to make up for the shortcomings of the current performance evaluation of the company and incorporate the financial performance evaluation into the strategic management decision-making,which is very necessary for the operation and development of HF group.This paper first introduces the situation of HF group,including the basic situation of the company,the financial situation and the problems existing in the current financial performance management;then introduces the analytic hierarchy process(AHP)for HF group,which is to set the financial indicators according to the company’s own situation,determine the weight of each indicator through expert scoring,and use the triangular fuzzy function and expert scoring to carry out the financial performance of HF group Fuzzy comprehensive evaluation,and get the evaluation results.Finally,according to the calculation results and the current situation of the company,this paper analyzes the shortcomings of HF group in operation and management,and puts forward corresponding suggestions and improvement plans.In this paper,AHP is introduced to evaluate the financial situation of HF group.According to the enterprise’s own situation and combined with the industry’s situation,appropriate indicators are selected,and the weight of indicators is determined by scientific methods.It has a certain reference value for HF group to formulate the financial indicator evaluation system and strategic planning,and it has a certain reference significance for the development of small and medium-sized industrial enterprises.