The Attraction Of Tourism Resources In Bingtuan Reclamation Based On Tourist Perception

The unique tourism resource of Xinjiang Production and Construction Corps is an important carrier and platform to further strengthen patriotism education and carry forward the spirit of "loving the motherland,selfless dedication,hard work,pioneering and enterprising ".In recent years,by excavating the connotation of cultivated tourist resources,perfecting the infrastructure of cultivated tourist attractions,integrating tourist attractions and boutique tourist routes,the tourism industry has gradually become a rapidly rising new industry of Xinjiang production and Construction Corps.However,it is restricted by the late start of tourism,the distance from the tourist market,the backward infrastructure,the relatively single development of tourism products and the spatial distribution of tourist attractions In 2019,the total tourism income of the Corps was20.704 billion yuan,that of Xinjiang Uygur Autonomous region was 345.264 billion yuan,and that of the whole country was 6.63 trillion yuan.Bingtuan's tourism output value accounted for less than 5% of the GDP of Bingtuan,which was far lower than the proportion of 6.3% in Xinjiang Uygur Autonomous region,and even lower than the proportion of 7.28% in the whole country.Therefore,based on the perspective of tourists' perception,this paper scientifically evaluates the attraction of tourism resources in Bingtuan,and determines the value of tourism resources in Bingtuan,promotes the attraction and core competitiveness of tourism resources in Bingtuan It is of great practical significance to develop tourism resources in Bingtuan.Based on this,this paper takes the attraction of tourism resources in Bingtuan Reclamation as the research object,and uses many comprehensive research methods,such as literature review,field investigation,questionnaire and mathematical statistics.Based on the qualitative description of the exploitation and utilization of bingtuan's cultivated tourism resources,and based on the perspective of tourists' perception,his paper evaluates the attraction of bingtuan's cultivated tourism resources by means of factor analysis and legal quantity.The basic conclusions of the thesis are:The survey results show that the tourism resources of Bingtuan reclamation are more attractive to most tourists.25% of tourists are satisfied with the overall tourism resources of Bingtuan,Tourists are satisfied with the tourist resources of Bingtuan Reclamation,accounting for39.5%,The proportion of tourists to the overall evaluation of Bingtuan reclamation tourism resources is 33.5,and the proportion of tourists to the overall evaluation of bingtuan reclamation tourism resources is 1%.Which belongs to the grade score with strong attraction;The resource value(0.3664)>infrastructure(0.2727)> tourism product development and service quality(0.24)> tourist cost(0.129);The three-level tourist attraction factor evaluation(according to the comprehensive score size)ranked as: resource abundance,artistic value,service commitment,rest facilities,transportation time(opportunity cost),traffic convenience of scenic spots,transportation cost(direct cost),recreation viewing value,historical value,scenic spot tightness,environmental hygiene degree of scenic spots,entertainment facilities,transportation expenses(direct cost),cultural value,scientific examination value,service attitude,popularity,treasure strange degree,accommodation condition,scenic spot price level(direct cost),reasonable degree of tour route,educational value,shopping environment.The tourist's overall evaluation score of tourism resource attraction in Bingtuan Land Reclamation is 3.55,which belongs to the grade score with strong attraction.The influencing factors are: historical value > traffic time > scenic spot tightness >communication condition > scenic spot traffic convenience > service promise > resource abundance,recreation value > art value and rest facilities;Among them,historical value,traffic time,scenic spot tightness,communication condition,traffic convenience,service commitment,resource abundance and attraction of bingtuan's cultivated tourist resources are significantly positively correlated,and the attraction of recreational viewing value,artistic value,rest facilities and tourist resources of bingtuan's cultivated tourist resources are weakly negatively correlated On the basis of this,the author puts forward some specific strategies to enhance the attraction of tourism resources such as deep excavation,rational allocation of resources,creation of unique tourism brands and training of professional tourism talents.