Research On Evaluation Of Competence Of Professional Managers In Travel Agencies

With the rapid development of tourism and the rapid development of travel agency industry,there is an urgent need to absorb the competent professional managers in a large number to create and develop the market.Competency assessment can help travel agencies to accurately identify the knowledge,skills and personality of professional managers,which is of great significance for travel agencies to achieve good performance and enhance competitiveness.Based on the existing research results at home and abroad,combined with the development and application of competency assessment technology,this paper studies the basic theory of competency assessment for professional managers of travel agencies.By using the methods of literature analysis,behavior event interview and expert group estimate,this paper makes reference to the general model of competency of professional managers.Finally,the evaluation index of professional manager competency of travel agency with five latitudes and 30 characteristics is determined according to the actual situation of the travel agency.On the basis of this,the questionnaire was compiled and sent to experts for investigation,and the data were sorted out by analytic hierarchy process(AHP),and then the weight values of different evaluation indexes were obtained.Through the combination selection of different evaluation methods,the evaluation method system is obtained.In the processing and application of the evaluation results,according to the characteristics of many and complex factors of competence of professional managers in travel agencies,the fuzzy comprehensive evaluation method is selected to calculate the final results.And take Mr.Wang,a professional manager of H travel agency,as an example to illustrate the specific evaluation processThis paper has completed the study on the competency assessment of professional managers of travel agencies.By deepening the application of competency assessment in the tourism industry,it has not only realized the enrichment of human resource management theory of travel agencies,but also supplemented the existing theoretical research.Combined with practice,the results can provide scientific basis for the organization and the company in the aspect of human resource management of professional managers,which not only effectively improves the enthusiasm of professional managers in their work,but also rapidly improves their comprehensive strength and promotes the sustainable development of tourism.In the future,related technologies and management of competency assessment will be more scientific and mature.The competency theory will play a greater role in the application research of the assessment of professional managers of travel agencies,and will have a more far-reaching impact on the study of the professional ability of travel agency managers.