Chinese Non-life Insurance Industry To Rationalize The Marketing Model

For academics focus on the topic of the basic insurance agents'misleading policyholders and accompanied by inferior agents will be driven out of the market excellence in the risk of adverse selection, the market competition environment and the main changes in the insurance intermediary acts occurred the corresponding changes to the impact that the insurance industry has not only this.Observation of the major insurance companies operating in the time series data can easily help us to find that the vast majority of China's non-life insurance company's profits in premium income from the investment operation, and the insurance business is at a loss or semi-state loss, the trend in recent years to a significant strengthening of the trend, at the same time, the degree of capital market economy led to excessive dependence on China's non-life insurance company's financial stability of the weak, self-less, the external nature of the risk. Capital market resilience is also very low.This paper attempts to open up the insurance market through an agent after the latest market behavior and its implications for the insurance industry analysis of the impact and pointed out how the insurance industry in such acts to development, management and supervision so as to provide a certain reference recommendation.