Research On Crowdfunding Development Of Agricultural Projects In Hunan Province

In recent years,agricultural policies and regulations have been continuously introduced,and promoting sustainable development of agriculture and improving agricultural competitiveness are the main goals of current agricultural development in China.At present,the basic strategy of China’s agricultural development is innovation,and innovation is also a necessary condition to promote the agricultural production network.In recent years,agricultural policies and regulations have been continuously introduced,and promoting sustainable development of agriculture and improving agricultural competitiveness are the main goals of current agricultural development in China.In this environment,agricultural projects are facing greater funding needs.The emergence of crowd funding has changed the operation of traditional agriculture and provided more opportunities for agricultural development.The output and popularity of agricultural products.The emerging Internet crowd funding platform is the main carrier of agricultural projects,which enables producers and investors(consumers)to achieve two-way interaction and effectively utilizes idle social funds.It is a new type of agricultural financing method.This article takes the field survey and in-depth interview analysis method,taking the rice crowded fish farming integration crowdfunding project in Chenxi County,Hunan Province as an example.It focuses on the characteristics and problems of the current agricultural project crowd funding in Hunan Province,and discusses its possible solutions.The status and problems of development are elaborated.This article consists of six parts:The first part is an introduction,which mainly introduces the background and significance of the topic of the paper,explains the current status of relevant research at home and abroad,and proposes the research ideas and methods of this article.The second part expounds the related concepts and theoretical basis of agricultural project crowdfunding.The third part uses the PEST model to analyze the financing environment,current situation and problems of agricultural project crowdfunding.The fourth part takes the Chenxi Rice Flower Fish Agribusiness Fusion Crowdfunding Project as an example to analyze its crowdfunding model and development impact.The fifth part analyzes the problems and causes of the crowdfunding development of agricultural projects in Hunan Province.Combined with the case,find out the problems in the crowdfunding of agricultural projects in Hunan Province,and discuss the reasons.Finally draw conclusions and put forward countermeasures and suggestions:For example,actively carry out agricultural crowdfunding propaganda;set up special subsidies for agricultural crowdfunding and entrepreneurship;strengthen the construction of supporting facilities and logistics systems;improve the crowdfunding model to reduce the price difference between middlemen;promote standardization and attach importance to brand effects;achieve innovative development and achieve leapfrog development;Supervision of the project and improvement of the information disclosure mechanism;introduction of third-party authoritative testing institutions to reduce crowdfunding risks and reasonably classify consumers.