Research On The Problems And Countermeasures In The Development Of Agricultural Crowdfunding In China

Agriculture is the foundation of our national economy and occupies an important position in the national economy.All along,the party and the State attach great importance to the issue of "agriculture,rural areas and farmers",and the central document issued in February 2019 once again focuses on the issue of "agriculture,countryside and farmers",emphasizing the solution of agricultural,rural and peasant problems as the top priority of the work of the whole party.At present,China’s agriculture is in a special transition period,traditional agriculture to modern agriculture in the process of transformation,has made certain achievements,but at the same time also exposed: agricultural financing difficulties,agricultural products sales difficulties,agricultural products transport costs are too high,small-scale decentralized management,lack of agricultural brands and so on.Under the background of "Internet + Agriculture",agricultural crowdfunding comes into being,which creates a new opportunity for agricultural financial innovation and agricultural industry chain adjustment in China.Agricultural crowdfunding,as an innovative agricultural financing model,has alleviated the financing problems of agricultural small and medium-sized enterprises by integrating social resources,which has greatly encouraged the mass entrepreneurship and innovation,and adopted the direct supply mode of F2F(farm to family),which reduces the intermediate link of circulation and is beneficial to reduce the cost of agricultural operation.With the advantages of crowdfunding platform information Technology,information transparency is realized,the interaction between producers and consumers is increased,and the management risk of farmers is reduced.With the "Pre-sale" mode,the sales channels of agricultural products are smooth out,and the difficult problem of agricultural products sales is solved.Its unique advertising value helps to promote the creation of agricultural products brand and brand name.Although,in just a few years,China’s agricultural crowdfunding has made rapid development,by more and more buyers and investors of concern.However,due to the late start of development,but also exposed a lot of problems: agricultural crowdfunding projects of small scale,low social awareness,agricultural crowdfunding projects of a single type,uncoordinated development,crowdfunding platform development survival rate is low,agricultural crowdfunding trust problem is prominent,agricultural crowdfunding supporting logistics system is immature,can not meet the needs of industry development;The laws and regulations related to agricultural crowdfunding are not perfect.If these problems are not properly and effectively resolved,it will seriously hinder the further development of the agricultural crowdfunding industry.At present,China’s agricultural crowdfunding is still in the early stage of exploration and seeking development,opportunities and risks coexist.Aiming at the problems existing in the development of agricultural crowdfunding,this paper puts forward the following countermeasures and suggestions: First,"Trinity" to enhance the market recognition of agricultural crowdfunding,second,enrich the form of agricultural crowdfunding,promote the coordinated development of various types of projects;third,to crowdfunding platform as the main distribution,reasonable layout of logistics system;fourth,enhancing industry supervision,Construct the risk prevention and control system of agricultural crowdfunding;fifth,combined with the reality of the country,the introduction of agricultural crowdfunding related laws and regulations.