Research On Effect Of Financial Crisis On Enterprises Of Tourist Attractions

Tourism enterprises are the material basis to ensure the sustainable development of tourism that as the main body of the tourism industry, but also a direct sufferer of the crisis. The academic study of crisis management for the tourism industry can be summarized into two aspects:First, the basic theory of tourism crisis; others study crises based on a particular incident and mainly from the macroeconomic perspective. This paper specifically described the financial crisis and tourism enterprises, the change of business condition since the financial crisis broke out in 2006 and made a comparative analysis of the Guilin and Huangshan tourism companies since the crisis broke out. Finally the author analyzed how to change under this current financial crisis from the enterprise view, consider that the enterprises should be through innovating marketing mode, developing more tourism products, Stability of the local tourism market and expanding the domestic long-distance and international markets including Hong Kong, Macao and Taiwan, diversification, introducing professionals, establishing strategic alliances to deal with the current financial crisis. The core issues of this paper are to solve the problem that how to maximize their own efforts to weaken the negative impact form the financial crisis. This study concluded:First:The mechanism that financial crisis impact on enterprises of tourist attractions. The features of impacting degree can basically be summed up as:eastern, central and west of china from the geographic points; international market, domestic markets and local markets from marketing points; long-distance and short-distance from distance points; by travel mode points, group tours and individual travel from travelling mode.Second:Taking crisis management mechanism of enterprises tourist attractions. Crisis management mechanism is the plans, actions taken by enterprise in the face of crisis. It includes crisis prediction, processing, evaluation and so forth. Through the establishment of crisis management mechanism enterprises can detect and identify potential or actual risk factors to take preventive measures to reduce the crisis, the sudden and accidental.Therefore, as the core elements of the tourism industry the enterprises must establish an effective crisis management mechanism.