A Study The Export Of Mongolian Cashmere And Its Products To China

As an international student from Mongolia,I have always been concerned about the trade between Mongolia and China.Mongolia's cashmere production accounts for 21%of the world's total output,ranking second in the world.Cashmere is a valuable resource for Mongolia.Since 1990,for more than 30 years,the Mongolian cashmere industry has continued to develop.With the continuous efforts of the cashmere industry and cashmere enterprises,not only in Asia but also in the European market,Mongolian cashmere Gobi,Goyo,Evseg,Altai and other companies have established many specialty stores.Provide Mongolia's natural high-grade cashmere products to consumers in Asia and Europe.Therefore,China's cashmere products are very popular in the international market.In recent years,Mongolia's export of cashmere and its products to China has been increasing.Although the export earns more and more,the Mongolian cashmere products still have major problems in trade with China.In addition,special research in this area is also lacking.Therefore,the author chooses this topic to further study the export situation of Mongolian cashmere and its products to China,summarize the problems existing in the export of its products to China,and analyze the opportunities and opportunities of Mongolian cashmere and its products to China.On this basis,it puts forward targeted strategies and suggestions in terms of brand promotion,marketing management,sales channels,cashmere quality,and transaction market.It is hoped that it can provide reference and help to the Mongolian government and cashmere export enterprises to China.Thereby promoting the sustainable and healthy development of Mongolian cashmere products trade with China.