Performance Evaluation Of Food Manufacturing Enterprises Having Achieved Transformation And Upgrading By Making PE A Strategic Investor

After decades of development,China's economy has begun to slowly transition from a stage of rapid structural growth to a stage of structural deceleration.While the occurrence of a rapidly changing external environment,Chinese food manufacturing industry has problems such as large but not strong enterprises,irrational industrial structure,backward development of core technological capabilities,weak core competitiveness,and uneven production quality levels.In addition,in the industrial value chain,traditional food manufacturing is also in a low-end position.When the traditional manufacturing industry faces the above external environment constraints and internal development bottlenecks,transformation and upgrading have become a new direction for many traditional manufacturing industries to break through.The transformation and upgrading of an enterprise is a phased,long-term process,and such a process will inevitably bring certain risks or benefits to the enterprise.Therefore,the issue of the current enterprise's transformation and upgrading strategy has been discussed enthusiastically by the academic community,and the concern and discussion of the performance change before and after the company's transformation and upgrading strategy has never stopped.Based on the transformation and upgrading of China's traditional food manufacturing industry,this essay summarizes the relevant literature on the transformation and upgrading of traditional manufacturing and the introduction of PE shares.Then this essay selects Jinzi Ham as the case study subject,analyzes the motivation of those enterprise introducing PE as investor,as well as the characteristics of PE selection,strategic planning,and cooperation methods.This essay specifically introduces the cooperation process between Jinzi Ham and Zhongyu Capital.The essay found that,from the perspective of strategic goals,the performance of Jinzi ham in the traditional ham industry has stagnated,and there is no good performance in the medical and healthcare industry;In terms of market value,the market value of Jinzi ham has been declining since the cooperation,and the short-term response of the market to the Jinzi ham transformation has also changed from positive to cautious;From the perspective of financial performance,during the two years of the transformation and upgrading of Jinzi Ham,the EVA value rose briefly and then fell sharply,and even worsened before the cooperation.The conclusions of this essay are of practical significance to the transformation and upgrading of traditional manufacturing industries.And this essay puts forward suggestions for the traditional manufacturing industry to achieve transformation and upgrading through cooperation with PE from several different perspectives.