Research On Social Responsibility Of Z City Commercial Banks

Along with China's socialist market economy reform and construction process,various types of enterprises have achieved leapfrog development.Corresponding to the increase of the economic strength of enterprises,the negative impacts of enterprises on society driven by self-economic interests also occur from time to time.Cases such as product quality,safety responsibility accidents,environmental pollution,neglect of employees 'rights,and damage to consumers' interests have been exposed.The performance of corporate social responsibility has received great attention from academia and the public.Z City Commercial Bank was established in 2015 with the active support of local provincial governments.It aims to better serve local economic development.It has obvious externalities in the operation process.Its performance of social responsibilities is closely related to the promotion of regional social and economic development.Related,it is highly valued by local governments and local business residents,and research on its social responsibility has positive significance.By searching the relevant literature,no existing research cases have been found.This paper makes up for the lack of social responsibility research in Z City Commercial Bank to a certain extent,and enriches the theory of social responsibility of City Commercial Bank.This article introduces the overall status of Z City Commercial Bank from its establishment history,organizational structure,operating conditions and honors,etc.,and lays a foundation for the study of Z City Commercial Bank's social responsibility.Based on the relevant literature,the stakeholder theory,Carroll's pyramid theory,and sustainable development theory of Z City Commercial Bank's main social responsibilities are given,and the connotation and characteristics of Z City Commercial Bank's social responsibility are analyzed.Under the premise of realizing its own development,the Z City Commercial Bank is responsible for serving the local real economy and promoting the progress of local people's livelihood.The core of this article is to construct the social responsibility content system of Z City Commercial Bank,which mainly includes the responsibility to customers,the employees,the shareholders,the government,the community,and the environment.The content and characteristics of city commercial banks 'social responsibility,analyze the performance of Z city commercial banks in real situations,and point out the excellence and deficiencies of their social responsibilities.Finally,this article proposes ways to improve the effectiveness of Z city commercial banks' social responsibilities in aspects of designing the top-level system,formulating a scientific implementation strategy,and forming a multi-party participation mechanism.