The Working Capital Management Research Of Metersbonwe Under O2O Model

Working capital management is the core of enterprises’ financial management.The effectiveness of working capital management has a direct impact on the liquidity,profitability and risk of enterprises.The managers of enterprises pay more and more attention to working capital management.While using limited capital to create more economic benefits for enterprises,they ensure the capital safety of enterprises and reduce the capital risk of enterprises.In recent years,information technology is applied widely,Internet consumption has entered people’s lives,Chinese garment industry has entered a new period of rapid development.The offline shops with shopping experience have gradually become the key channel of offline retail and the volume of the online retail sales continues to increase,transforming the O2 O business model of online and offline cooperation is the only way for clothing enterprises to develop in the future.The transformation of business model will inevitably affect all aspects of operation management of enterprises,so there will be some differences between enterprises implementing O2 O business model and traditional business model in operation and management of working capital.Therefore,it is urgent to think about and solve the problem of how to optimize the management efficiency and effect of working capital.This thesis selects Shanghai Metersbonwe Fashion&Accessories Co.,Ltd as the research object,it conducts analysis and research on working capital management of the company.First,it introduces the general situation of Metersbonwe,and reveals the current status of working capital management after the company implements the O2 O model from three aspects,three aspects are the overall structure of working capital,major projects,investment and financing policies.Then,on the basis of the three-dimensional framework of profitability,liquidity and risk,this thesis uses the analytic hierarchy process to evaluate the performance of working capital management of Metersbonwe,and further finds out the deep level problems of working capital management of Metersbonwe at this stage: single financing channel and high proportion of short-term borrowings,low profitability of working capital,large amount of supplier funds occupied by procurement channels,clothing purchasing not adapted to O2 O model,large inventory scale,too large expenditure in the process of implementing O2 O model,and relatively high risk of working capital.Then,it puts forward some suggestions,such as broadening financing channels,strengthening the sales capacity of the online store,maintaining the relationship between direct stores and franchise stores,speeding up the response to market changes,optimizing the process of garment procurement,and implementing comprehensive budget management.It is hoped that the working capital management system of Metersbonwe can be improved by taking advantage of terminal channels and supply chain under O2 O model,so as to open up new ideas for business managers.The integration of O2 O model and working capital management in this thesis can provide valuable reference for enterprises that have or will implement the O2 O model to raise and use working capital in a scientific way and to bring into play the efficiency of working capital management.