Research On The Development Strategy Of Rural Tourism In Jiaozuo From The Perspective Of Comprehensive Tourism

In recent years,the development of rural tourism has gradually become a hot spot of social concern and an important driving force for economic growth,especially playing an important role in promoting the construction of beautiful villages,the integration of rural industries,and narrowing the gap between urban and rural areas.With the improvement of the overall income level of Chinese residents,people’s tourism consumption concepts are also changing,and they are more inclined to diversify tourism forms,quality tourism content,and globalization of tourism space.The traditional form of tourism and tourism has been difficult to meet the needs of the vast number of tourists.In order to promote the healthy and sustainable development of the tourism industry,comprehensive tourism came into being.In 2016,the National Tourism Administration formally proposed the development strategy of global tourism,and promoted the transformation of China’s tourism from"attraction tourism" to "comprehensive tourism",which has been widely recognized by all walks of life and provides historical opportunities for the transformation and upgrading of tourism.Jiaozuo City,as one of the national demonstration zones for global tourism,has rich natural and human resources,but rural tourism is still in the initial stage of development.Therefore,it is of certain research value to focus on rural tourism from the perspective of global tourism.This article mainly understands the development of rural tourism in Jiaozuo City through SWOT analysis,field investigation,questionnaire survey and other methods,digs deep into the existing problems and puts forward related strategies and suggestions.The specific ideas are as follows:(1)Combining the research purpose,use literature analysis to sort out the relevant theoretical research on comprehensive tourism and rural tourism at home and abroad,and clarify the basic concepts and relationship between global tourism and rural tourism.(2)On the basis of discussing the status quo of rural tourism development in Jiaozuo City,the importance of developing rural tourism from the perspective of comprehensive tourism is expounded,such as connecting with.the national development strategy meeting the demand of tourists for tourism consumption,helping rural revitalization,promoting rural industrial integration,and optimizing tourism public services System,etc.,using the SWOT analysis method to focus on the advantages,disadvantages,opportunities and challenges of the city’s rural tourism in order to understand its development prospects more clearly.(3)Select the main scenic spots of rural tourism in Jiaozuo City,conduct field investigations and questionnaires to understand the relevant information of tourists and practitioners about rural tourism,and at the same time personally investigate the project characteristics,infrastructure construction and service levels of scenic spots,and pass the data Excavate and analyze the deficiencies of Jiaozuo’s rural tourism from the perspective of comprehensive tourism.(4)According to the problems in the development of rural tourism in Jiaozuo City,combined with the actual situation,using the concept of comprehensive tourism to formulate a development strategy that is to accelerate industrial integration,achieve off-season breakthroughs,innovate marketing methods,create distinctive brands,optimize supporting facilities,and improve public services,Enriching tourism projects,highlighting rural characteristics,accelerating talent training,and building professional teams,etc.and promoting the healthy and sustainable development of Jiaozuo rural tourism.