The Choice Of Characteristic Agricultural Development Mode In Pengshui County Under The Background Of Agricultural Tourism Integration

Nowadays,the integrated development mode of agriculture and tourism is one of the main development modes of modern agriculture and tourism.The integrated development theory of agriculture and tourism includes the integrated development theory of industry,which refers to the integrated development process of technology,product,business scope,market and related systems of agriculture and tourism.With the increasing demand of consumers and the demand for product diversity,the integration of agriculture and tourism has gradually become a development trend,which can not be stopped.For modern agriculture,the integration development of agriculture and tourism is a new way of innovation in the development of agricultural industry.For tourism,the integration development of agriculture is a new basis for the innovation and development of tourism model.Pengshui County,known as Pengshui Miao Tujia Autonomous County,is located in the southeast of Chongqing ecological protection and development zone.From the perspective of social and economic development level,the southeast of Chongqing ecological protection and development zone is the poorest area in Chongqing,and Pengshui County is officially in such a development environment.Pengshui's characteristic agricultural development has a good foundation and accumulation.Pengshui's characteristic agricultural products have an important influence in the whole city,and the development shows a diversified development trend.The total number of products obtained by geographical indications has reached 20.This paper takes "the development mode selection of characteristic agriculture in Pengshui County" as the research object.Firstly,it describes the development of industrial chain from the perspective of value chain,introduces the concept of modularity,simulates the development of industrial value chain from the perspective of modularity,and simulates the process of industrial integration development on this basis.Then,taking the integration of agriculture and tourism as the background,this paper analyzes the development process of industrial value chain of characteristic agriculture and tourism from the perspective of modularity,and makes a model of its integration development.This paper points out that the integrated development of characteristic agriculture and tourism has its internal mechanism.For Pengshui County,promoting the integrated development of the two is conducive to the overall development of its own social economy.In the development process of Pengshui characteristic agriculture,there are six major problems: insufficient brand construction,short industrial chain,low integration of agriculture and tourism,lack of systematic planning,lack of talents,and lack of policy environment.In this paper,the author thinks that there are four development modes of agricultural tourism integration,i.e.comprehensive sightseeing agriculture,experiential sightseeing agriculture,characteristic folk village and holiday sightseeing agriculture.Combined with the integration model and the problems in the development process of Pengshui characteristic agriculture,the author thinks that Pengshui County is suitable for three other development modes besides holiday sightseeing agriculture.