Problems And Countermeasures Of Lemon Industry Development In Anyue

"Sichuan' lemons are on behalf of China while that in Anyue represent Sichuan." Anyue county in Sichuan province is the only lemon commodity production base county in China.After decades of continuous development,Anyue lemon has become the most representative brand of lemon in China,and is realizing the leap from "the hometown of Chinese lemon" to "the capital of Chinese lemon ".How to make use of Anyue's five advantages of lemon planting,processing,marketing,scientific research and culture in the whole country,how to explore a healthy and environmentally friendly and sustainable road of Anyue lemon industry development,how to continuously expand and strengthen Anyue's lemon industry,enhance its core competitiveness and brand influence,become an urgent problem facing Anyue lemon industry development.On the basis of concept definition and theoretical reference,the paper analyzes the present situation and existing problems of Anyue lemon industry development,and puts forward some countermeasures and suggestions for Anyue lemon industry development.The research shows that the development of lemon industry in Anyue County has taken a way of regional economic characteristic,industrialization of characteristic economy and scale of industrial economy.At the same time,the research also found that there are still the following problems in the development of Anyue lemon industry: first,the orchard infrastructure is backward,the middle and low yield orchard ratio is important;second,the lemon variety is single,planting technology is uneven,pest control is serious,technical support is not strong;third,processing enterprises scattered,processing product structure is single,processing research and development depth is not enough,processing storage and transportation facilities are seriously inadequate;Fourth,production and marketing disjointed,information is not smooth,industrial marketing and management need to be strengthened;fifth,brand benefits have not been fully brought into play.The paper puts forward the following countermeasures and suggestions: strengthen the construction and transformation of lemon production base(orchard);carry out the construction of lemon standardization;promote the green development of lemon industry;perfect the construction of quality and safety system;strengthen the science and technology and talent support of industrial development;improve the marketing and management level of lemon industry;build the "Anyue lemon" brand protection and promotion system;and innovate the investment mechanism of industry development.