Research On The Construction Of Smart Tourism Evaluation System From The Perspective Of Public Service

At the present,the tourist industry in our country has been far beyond the frame of the traditional service industry,turning into the modern service industry and the strategic mainstay of the country's economy.With the rapid development of the information technology and the increasing demand of the tourism market,the tourist industry has entered the era of smart tourism.At the same time,the tourism management in our country has also changed from the single mode of traditional management to a new mode of "management + service".Therefore,the tourism public service has become one of the core functions of local government administration and an important index of tourism satisfaction.Under the circumstances,it is extremely important and imminent to integrate smart tourism and tourism public service,which is of dual value to theoretical innovation and practical application.With the development of tourism in Zhaoqing for many years,great changes have taken place in the way of tourists coming to Zhaoqing,and the deeper problems in the tourist industry are arising.These contradictions are mainly shown in the following aspects.The way of travelling are gradually transformed from group tour to group-individual tour,and self-driving(self-service)tour has become a new trend in the development of tourism.In addition,the tourism administrative departments call for more and more precise data analysis of industrial supervision to tourists,scenic spots and tourism market.All these require better urban tourism public services.Therefore,it is highly significant to construct a scientific,comprehensive and efficient smart tourism public service system for integrating tourist resources,realizing the sharing of tourism information,meeting the diverse demands of tourists and optimizing all kinds of services and government management functions.Based on this background,this paper firstly discusses the concepts and the relevant theories of smart tourism,tourism public service,smart tourism public service and smart tourism evaluation system,and analyzes the elements of the existing smart tourism evaluation index systems from different perspectives in order to summarize their shortcomings and practical experience,and then puts forward the overall framework and method of the construction of smart tourism evaluation system from the perspective of public service as well as the principles of selecting the indices.Secondly,the article adopts degree of membership analysis,Delphi method and analytic hierarchy process to build the smart tourism evaluation system from the perspective of public service.Thirdly,according to the current situation of tourism development and tourism public services in Zhaoqing,this paper analyzes the influence of Zhaoqing government on the construction of smart tourism public service system by using the theory of government function.By selecting Zhaoqing as a smaple,this paper evaluates its performance of smart tourism public services,and analyzes the existing problems and reasons of these problems,and then puts forward the corresponding suggestions for the development of smart tourism public services.Finally,the paper summarizes the main conclusions,achievements and limitations of the study,and points out the direction of future development of the research on the construction of smart tourism evaluation system from the perspective of public service.