The Strategic Research Of Dongguan YS Equipment Company

Since the reform and opening up,with the development of the manufacturing industry in China,my country has now developed from the initial three-in-one supplementary processing and manufacturing to a global manufacturing center,and has become the only manufacturing power in the world with a full range of manufacturing.In 2015,the country began to implement the Made in China 2025 plan.A series of measures aimed at driving industrial economic transformation,such as smart manufacturing,new energy strategies,and the Internet of Things,continued to be implemented.As an important part of the plan,intelligent manufacturing has also developed rapidly in recent years,and various cases of manufacturing factory upgrades are emerging.While YS Equipment Co.,Ltd.is developing rapidly in the smart manufacturing industry,the company has also gradually transformed the production of smart manufacturing equipment in the woodworking industry.The company entered the industry in 2016 and has very little experience in the whole factory's intelligent manufacturing and construction.However,with the fierce market competition,the company needs to have new business ideas.This article will formulate the corresponding development strategy according to the actual operation of the company to better promote the development of the company.This article is based on the traditional enterprise strategy theory,and it is mainly divided into three parts.The first part belongs to the strategic environment analysis stage.Its main content is that the author uses various strategic analysis methods and tools to analyze the external macro environment and industry of YS equipment company.The environment and the company's internal environment are fully and effectively analyzed and summarized;the second part contains the strategy selection analysis and determination stage.Based on the previous comprehensive and effective analysis,the overall development strategy and competition strategy suitable for YS equipment company are finally.Since the reform and opening up,with the development of the manufacturing industry in China,my country has now developed from the initial three-in-one supplementary processing and manufacturing to a global manufacturing center,and has become the only manufacturing power in the world with a full range of manufacturing.In 2015,the country began to implement the Made in China 2025 plan.A series of measures aimed at driving industrial economic transformation,such as smart manufacturing,new energy strategies,and the Internet of Things,continued to be implemented.As an important part of the plan,intelligent manufacturing has also developed rapidly in recent years,and various cases of manufacturingfactory upgrades are emerging.While YS Equipment Co.,Ltd.is developing rapidly in the smart manufacturing industry,the company has also gradually transformed the production of smart manufacturing equipment in the woodworking industry.The company entered the industry in 2016 and has very little experience in the whole factory's intelligent manufacturing and construction.However,with the fierce market competition,the company needs to have new business ideas.This article will formulate the corresponding development strategy according to the actual operation of the company to better promote the development of the company.This article is based on the traditional enterprise strategy theory,and it is mainly divided into three parts.The first part belongs to the strategic environment analysis stage.Its main content is that the author uses various strategic analysis methods and tools to analyze the external macro environment and industry of YS equipment company.The environment and the company's internal environment are fully and effectively analyzed and summarized;the second part contains the strategy selection analysis and determination stage.Based on the previous comprehensive and effective analysis,the overall development strategy and competition strategy suitable for YS equipment company are finally determined;The third part belongs to the strategy implementation and guarantee stage.It adopts product development,quality control,financial measures and other aspects to ensure the implementation of the strategy,and completes the strategy by changing and improving the organization type and structure of the enterprise,human resources,and corporate culture.Implement guarantees.After analyzing the external macro environment and internal resources currently faced by YS,according to the SWOT matrix analysis,the quantitative strategic planning matrix(QSPM)was used to formulate its strategy,and the cooperative strategy was determined as the company 's future development strategy.,To cooperate with standard equipment manufacturers to expand their business capabilities,hoping to provide some ideas for the development experience of small and medium-sized private equipment companies in the field of intelligent manufacturing.