Research On Improvement Strategy Of Marketing Management In IC Commercial Bank ZB Branch Under Replacing Business Tax With Valud-added Tax

The banking industry is an important part of the national economy.It is also one of the four major industries that have not been nominated before.It has strong industry specificity and business complexity.With the arrival of the reform of tax reform,Will bring commercial banks in many ways,especially the profitability of commercial banks.China's commercial banks are still mainly from its core business income,especially the spread of income,but with the interest rate liberalization process,the commercial banks are adjusting the income structure,through innovative financial products,strengthen the intermediary business to increase non-interest The proportion of income.The reform of the tax system has an important impact on the diversified profit model of commercial banks,and the marketing strategy of commercial banks determines their income and income ability,so it is necessary to make adjustments and improvements.IC Commercial Bank ZB Branch is the second-tier branch of China's largest commercial bank IC Commercial Bank,providing 70,000 kinds of financial products.Its business covers various fields of financial industry.It has about 1.65 million customers and60,000 customers,97 business organizations,Covering Zibo City districts and commercial areas.As a secondary branch of IC commercial bank of the world's top 500 enterprises,ZB Branch is in the leading position in the same industry in this region.The improvement of its marketing management strategy is of great significance.Based on the influence of marketing strategy of IC Commercial Bank ZB Branch in the camp,the paper analyzes the marketing management strategy of IC Commercial Bank ZB Branch in terms of bargaining power and business outsourcing through PEST analysis and SWOT analysis.