Research On The Competitive Strategy Of P Printing Co., Ltd

Packaging plays an important role in the circulation and consumption of goods.With the implementation of the Manufacturing strategic plan of "Made in China 2025" by the State Council,the traditional packaging industry is facing important opportunities for upgrading.Meanwhile,the upgrading of the consumer market also puts forward new demands on the packaging of consumer goods,and the traditional packaging printing industry is facing challenges and opportunities of intelligent manufacturing and consumption upgrading.P printing co.,LTD is a well-known fast-moving consumer goods market as the main field,integrating r&d,design,production,sales in the integration of paper printing and packaging solution provider,the company set up for 41 years,relying on reform and opening up China's surge in the demand of social consumer goods grew into a cosmetic paper as the core of packaging solutions provider.With the rising cost of raw materials,the increasing pressure of environmental protection and the competition for high-end customers in the industry entering a heated stage,P Printing Co.,Ltd.is facing the crisis of insufficient growth momentum.In contrast,in the same period of the same year,its competitors doubled their operating revenue.P Printing Co.,Ltd.was faced with not only the growth dilemma,but also the confusion of management improvement in the enterprise's transformation period.Based on the analysis of the external environment and internal environment by means of competitive strategy,this paper proposes the necessity for P Printing Co.,Ltd.to make strategic choice at present.P Printing Co.,Ltd.is faced with five opportunities: paper packaging industry customers widely distributed,high demand and sustainable;New consumption,personalized packaging,high-end paper packaging market demand is strong;The national industrial policy strongly supports;Smart manufacturing layout brings new growth opportunities;The transfer of global packaging industry to China provides more opportunities for the development of packaging industry.At the same time,P Printing Co.,Ltd.is also faced with four threats: the paper packaging industry has low entry barriers and is vulnerable to cross-border influence;Cost rise,paper packaging industry profit margin reduction;Increasing pressure of environmental protection,paper packaging industry is facing a new test;"Internet + printing" impacts the existing packaging industry pattern.Therefore,based on the positioning analysis of P Printing Co.,LTD.'s products and target market,this paper chooses centralization strategy as the next stage of competitive strategy.The company needs to focus on products and industries.In the face of small and medium-sized customers,Internet e-commerce customers,new industries to take the cost leading centralization strategyto seize the fragmented market.For large customers,advantage industry,daily chemical,food,positioning high-end packaging for positioning the solution into the market,put forward in order to create unique value of the clients leading management ascension,intelligent manufacture and innovation process management as the key strategy,help P printing co.,LTD.,the smooth realization of the transformation of management promotion,profit growth.