| Followed the policy of opening to the outside world and the reforms of marketeconomy, the middle scale and little scale township business had a progressive growth inthe our country, acquiring the substantial achievement, doing the outstanding contributionfor economic development and social progress of our country. But along with globalizationtendency speeding up and the competition from international and domestic market intensifyingdramatically, the development of the township business presents a weakness, more and moretownship business can not catch up with the development-step of modern society, and face therigorous crisis. If they want to pass this crisis, the business must adopt the strategicmanagement, and find out the suitable sustainable development patterns for themselves. But, thisaspect is also the exact common deficiency towards the township business. The Xin Xin packing Co.,Ltd. is a little scale township business. After the study onthe strategic management of Xin Xin, we will find out the problems that the little scaletownship business are commonly facing.The thesis analyzed systematically and comprehensively the variation of the nationalpolicy, the economic environment, the technical environment, the characteristic of theindustry and all the other complicated and various external problems. The thesis analyzedthoroughly the company's internal situation which includes property right, theorganizational structure, the products and sales, the human resources and finance, etc. thethesis found the chances for the company of getting benefit and the avoidable threat. Andfound the company's advantage and the weakness. On this basis, the thesis evaluatedquantificationally these strategic essentials by using AHP method, EFE, IFE, SWOTmatrix. And put forward the strategic schemes for the company development. Finally,QSPM matrix is used to analyse and determine the development strategy for Xin XinCo.,Ltd. And some relevant measures are elaborated to the desired strategy. |
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