Research On The Development Strategy Of QDNS Bank's International Business

Shandong Province,located in the eastern coastal area of China,is one of the most developed provinces in China,with large economic volume and continuous improvement of industrial structure.Since 2007,the GDP of Shandong Province has been in the third place of the national GDP,and its economic strength cannot be underestimated.But behind the strong GDP,there are also some hidden dangers.Shandong Province,although its GDP has been in the third place in China since 2007,it is noteworthy that the gap between Shandong Province and the province with the fourth largest GDP is narrowing.In this regard,Shandong Province has been seeking continuous improvement of its economic structure,and constantly seeking measures to further deepen development.In February 2017,Shandong provincial government held a press conference and pointed out that according to the development plan of Shandong Peninsula Urban Agglomeration(2016-2030),Q city should enter the ranks of megacities and lead a metropolitan area-Q City metropolitan area.As a result,Shandong Province favors finance and materials for the development of Q City,and helps the further development of Q city.Shandong's positioning for Q City metropolitan area is to become a metropolitan area with strong international competitiveness.China's marine industry innovation base has become the core engine leading the development of the whole province.Q city is one belt,one road and the main strategic point of remarkable economic cooperation.The city of Shandong is an important coastal city with the approval of the State Council.In response,Q city proposed to increase the development of marine economy,support the development of export-oriented economy,and gradually build Q city into an international city.Under the initiative of one belt,one road,and going out strategy,the export oriented economy of Q city has developed rapidly and foreign investment has been increasing.In this environment of economic development,the financial needs of enterprises and individuals are diversified,which brings unprecedented opportunities and challenges to the development of international banking business.With the rapid development of national economy,more and more attention has been paid to international banking.On the one hand,the development of international business plays an important role in expanding the scale of banks and moving to the world.On the other hand,it is a powerful tool for banks to maintain profitability in the current fierce competition environment.The pursuit of profit makes the international business get more attention and become the main field of bank competition.The state-owned banks have abundant capital strength and vast customer resources,and have inherent advantages in the development of international business.For small and medium-sized banks such as QDNS bank,how to survive and further develop in the fierce competition environment is a problem that QDNS bank must face in its international business development strategy.Based on the research of international business development at home and abroad,this paper takes QDNS bank as the research object,starting from the development process of QDNS bank,combining with the actual situation of QDNS bank's international business development,summarizes the main problems and obstacles faced by QDNS bank in business development,and analyzes the causes of the problems.Secondly,the paper analyzes the external environment of QDNS bank's international business development from four aspects of politics,economy,society and technology by PEST model.At the same time,the internal environment of QDNS bank's international business is analyzed by interview.After fully understanding and analyzing its internal and external environment,aiming at maintaining the sustainable development of QDNS bank's international business,this paper uses the SWOT analysis method of management tools to further analyze QDNS bank's advantages,disadvantages,opportunities and threats.On this basis,it puts forward the strategic objectives and policies of QDNS bank's international business development,as well as the development strategies of main products and regional markets formulated according to the objectives and policies.Finally,in order to ensure the effective implementation and development of the development strategy,measures and suggestions are put forward from four aspects of human security,technical facilities,management system and investment funds.On the premise of fully understanding the history and development track of QDNS bank's international business,this paper takes QDNS bank as a case object,uses the principles and analysis tools of management to explore,and provides a set of scheme for the sustainable development of QDNS bank's international business.The research process and results can be applied to the research of international business development of small and medium-sized banks to provide some complementary role for the research.