The Analysis Of Qingshanguan Tourist Product Life Cycle And The Optimization Of Its Tourist Product Construct

In recent years, with the improvement of people’s living standards, the developmentof tourist industry appears powerful impetus. It takes more and more important role in theeconomic development in our country. Nowadays, it has been a new economic increasingpoint, played a crucial role. In order to keep their lasting vigor and vitality, each touristdistrict is exploiting tourist product and optimizing the product structure. However, manytourist district appear the sign of the declination in our country.Therefore, the followingquestions have aroused the sclolar’s attention: how to take an effective way to promotetourist product structure and avoid or put off the appearance of declination.This article uses the life cycle theory in the research of the development-stage ofQingshanguan tourist district’s tourist product. Based on the result of analysis, it developsthe relationship between evolution and structural optimization. Then, this article proposesthe main subject of the tourism product structure optimization.This article is divided into four parts. The first part explains the research background,significance, research status at home and abroad as well as the main research content andresearch methods. The second part is the second chapter, which contains the tourismproduct life cycle theory, the tourism product structure optimization theory and otherrelated theories that lay a solid fountain of theory for the whole article. Based on theanalysis of the overview of Qingshanguan tourist district, the status of tourism productstructure and visitor market development status and future projection, the third partanalyze the specific stage of life cycle in Qingshanguan tourist district and its relationshipwith the tourism product structure optimization. The fourth part contains Chapters IV andV, which analyze the objectives, the principles, the necessity，the specific measures andprotective measures of tourism product structure. Through this research, it can providehelp to the future sustainable development of Qingshanguan tourist district.