An Empirical Research On The Factors Of Investing Behaviors Of Online P2P Lending In China

As the popularity of internet,the interaction of internet technology and financial industry or e-finance has totally subverted the development of traditional financial industry,which contributes the rapid rise in internet finance(ITFIN).With the development of inclusive finance,peer-to-peer(P2P)lending has become one of the most important issue among the creativity of ITFIN.Not only can online P2 P lending meet the lending demand of various kinds of small-to-medium sized companies,such lending market also provides potential lenders with information about borrowers and their loan purpose.P2 P lending market is regarded as an effective and efficient way to financing on both sides,and it bursts out strong vitality.However,despite the rapid development in P2 P lending market,there might be some problems because of financial liberalization and slack regulation.To be specific,the P2 P lending industry is in chaos,the phenomenon of platform running is very common,the amount involved is huge,and the number of problem platforms keeps rising.But even in the case of the P2 P industry problems gradually exposed,total volume is still increasing.This means that there are still a large number of investors making profits from this lending platform.The priority for a P2 P lender is to consider how to choose the best online lending site before investing by the network way.When P2 P lending platform is selected,lenders should also balance whatever projects with lower risks.And then it comes to the final investment decision.This study will be throughout the whole process of the P2 P lending,from the platform selection to the specific project selection,to explore the important factors that affect the investing behaviors of online P2 P lending in China.There are two parts in empirical study.On one hand,it studies how characteristics of P2 P lending platform influence the investing behavior.On the other hand,the empirical study takes renrendai lending platform as an example,using its specific transaction data as the study object,so as to inspect how investment behavior can be affected by specific P2 P lending projects.The paper found that: In terms of online lending platform,its operation capability,basic scale,earnings stability and platform security can significantly affect the investors' choice of platform;In terms of specific lending targets,the behavior of investors is influenced by borrowers' personalcharacteristics,financial condition and borrowing features.And found financial condition has a positive effect on the borrowers' personal characteristics,personal characteristics and financial condition present a positive correlation at the same time.