Research Of The Cluster Development Strategy On Tourism Destination

The industry cluster of tourism destination is not only a system of product supplies but also a tourism industry system. The cluster comprises three parts, macroscopic, medial-scopic, microscopic. The tourism destination can be categorized as space system, interconnection system, and enterprise network system from different aspects. The industry cluster of tourism destination has five essential features: Regional concentration, Technical divisibility and product variation, productivity, sociality and competition-cooperation organization, Economy concentration, creativity. The industry cluster of tourism destination has experienced development course "from the point to line to network".At first, a spot came into being because of some attractions; With industry chain of tour products expended and a cluster trend appearing, the cluster embryonic form of tour Destination is being. Finally, through the dynamic change of the industry chain, (the curtailing chains of tourism industry-The tourist product specialization, elongating chains of the tourism industry-The tourist product concentration) the destinations realized network-rotation stage and formed printing plate piece economy. The Assembling structure of tourism destination industry cluster has three modes, dyadic marketplace-style enterprise cluster, main enterprise-dominated enterprise cluster, Network synthetically-style enterprise cluster. The development pattern of tourism consists of Government-dominant one and market-dominant one, the latter is difficult to china because of developing country, unsound Market mechanism. For the time being, "Nanuet and network" strategy is mainly adapted. Three methods can be put into practice:Alliance, cluster, industrialization. Take Zhang Jiajie for example, firstly I mention development situation that is essential to the industry cluster including the abundant resource, the definite leading-industry position, perfected Infrastructural facilities, the shaping tourism services system, intensifying tourism brand image etc; Then analyze the problem of Cluster development Process; finally, put forward countermeasures.