Research On The Development Strategy Of Dongshen Finance And Taxation Company

With the development of the "Internet +" and "AI" strategies,the number of enterprises has increased rapidly,providing a broader market for the development of the tax and taxation industry.The financial and tax service company based on the traditional agency bookkeeping business is facing fierce market competition.It is of great significance to study the development strategy of the financial and tax company to ensure the realization of the strategic goal of the enterprise.Taking Beijing Dongshen Finance and Taxation Technology Co.,Ltd.as an example,based on a systematic review of relevant theoretical research,this paper uses PEST analysis model and SWOT analysis method to analyze the internal and external environment of the company,and finds that there are many competitors in the external industry,large employee mobility,imperfect internal management system,low quality of management personnel and uneven service quality And so on.In view of the above problems,the balanced scorecard is used as a strategic construction tool to design the development strategic objectives of Dongshen finance and taxation from the financial dimension,customer dimension,internal operation dimension,learning and growth dimension,select the cost leading strategy as the development strategy of the enterprise,adopt the service mode of ‘training + consulting + Mobile Internet’,cooperate with universities to carry out personnel training order classes,etc To reduce the cost of marketing and personnel training.So as to help the company get rid of the development bottleneck and realize the vision and goal of the enterprise.In order to ensure the implementation of the strategic objectives,we should strengthen the strategic planning,control the company’s business risks,attach importance to personnel training and innovate financial and tax technology.The research in this paper enriches the application cases of development strategy in small and medium-sized financial and tax companies,and provides thinking on the transformation and development strategic planning of other financial and tax companies,which is conducive to promoting the further development of financial and tax industry strategic research.