Financial Analysis Of Tianrun Dairy Industry Based On Harvard Analysis Framework

With the rapid development of economy and the improvement of people’s living standards,the public is increasingly pursuing a healthy diet.The requirements for food are generally improved,which makes dairy products gradually favored by the public.Therefore,this will lead to the rapid development of China’s dairy industry.In addition,with the acceleration of urbanization and the opening up of the two-child policy,milk consumption has a great potential for growth,and the dairy industry still has room for development.As a key leading enterprise of national agricultural industrialization,Tianrun dairy has an industrialization system integrating forage grass planting,dairy cow breeding,dairy production,scientific research and development,and market service.In 2018,it entered the top 20 of the national dairy industry.Tianrun dairy industry is facing a foothold,towards the transition of xinjiang,based on the current domestic economic development background and market situation,in this article,through reference to harvard analysis framework to make detailed in-depth financial reporting,the enterprise to promote its leaders clearly positioning itself,that operating situation and the development direction of the enterprise itself.This paper uses the harvard analysis framework to take Tianrun dairy as the research object to make a specific financial analysis of its financial statements from 2014 to2018.Firstly,the operation strategy of Tianrun dairy was analyzed.This paper,by means of SWOT analysis and PEST analysis,deeply analyzed the whole market environment where Tianrun dairy is currently located,and at the same time,the company itself was studied.Secondly,when analyzing the accounting level of the enterprise,it chooses to analyze its accounting estimates and key accounting policies,and identify the significant assets such as inventory and fixed assets for in-depth investigation and research.And financial situation,the analysis of the Tianrun dairy choose to refer to the three statements to the enterprise the current balance of the operations,and cash flow,etc.,and the combination of different financial indicators for the company’s profitability,operation ability,solvency,growth,the four were analyzed,and compared the three other outstanding shares of the listed company in the same industry.In the analysis of the future development direction of the enterprise,through in-depth research and investigation to its future operating prospects and financial prospects to make a comprehensive assessment and evaluation,and then give reasonable guidance for the development of the enterprise.At the current stage,due to the increasing public demand for dairy products,there is great competitive pressure in this industry.Under this background,Tianrun dairy industry also coincides with the critical stage of industrial structure adjustment,although the operating situation is relatively good,but there is undoubtedly greater development pressure.At present,in terms of asset management and short-term solvency,the company is at a relative disadvantage.In addition,its undiversified product structure exacerbates the crisis it faces in the market competition.In this regard,its leaders can only win the competitive advantage and maintain their survival by keeping a clear eye on the reality,clarifying their own positioning,accelerating the pace of industrial restructuring,and improving the level of asset management and short-term solvency.Based on the current development situation of Tianrun dairy industry,this paper analyzes the development of the dairy industry and puts forward Suggestions for improvement by quoting the harvard analysis framework,and the corresponding research conclusions have certain help and guidance for the financial analysis of other companies in the same industry.