Research On Market Development Of Clothing Products Of Antibacterial Fabrics Of E&G Company

With the improvement of people's living standard,increasing demand for people's spiritual culture spiritual and cultural needs day by day,and their consumption patterns and habits has also been changed.The satisfaction degree of consumption psychology has gradually developed from the previous problem of food and clothing to more healthy and happy needs.As for clothing,people's demands for fabric varieties and markets are showing a trend of diversified development.In addition to the requirements for fabric composition and color,people also put forward requirements for comfort,hygiene and health care.This paper is based on the consumer's needs of comfort,hygiene and health care,etc.to study the market development strategy of antibacterial fabric apparel products.This article from the basic theory of marketing and E& G company management present situation analysis,involving E& G company internal resources,marketing,portfolio analysis and the problems of product development,further from antibacterial fabrics clothing consumer behavior research embarked on antibacterial fabrics kind of apparel product market segmentation and value proposition location choice analysis,put forward E &G antibacterial fabrics clothing products of the company's basic marketing orientation and marketing mix strategy design,and system perspective,discusses the effective market antibacterial fabrics kind of apparel product development of security system.This paper adopts the methods of literature research,in-depth interview,questionnaire survey,statistical analysis and inductive summary to systematically construct the product market development strategy of E &G company.Research thinks,E& G company based on the analysis of the market environment,product development,research and guarantee system construction,and create new market pattern of antibacterial fabrics apparel products,the company for the future development and the market share of ascension prepared to adequate policies and strategies,will become the clothing enterprises,especially the antibacterial fabrics class clothing market development provides the methods and paths for reference.