Research On The Products And Market Of Children's Wear In China

With the rapidly development of children's clothing industry in china, more and more local brands of children's clothes come out. As a result, the middle and high level clothing in the domestic children's clothing market own great capability and bright forecast appeal a number of factories and purchasers. The massive overseas children's clothing brand inrushes China after our country joined WTO. The brand competition is appeared between the domestic and foreign children's clothing in the global market. But, how to seize this opportunity, how to make good ideas for these products, how to content the children's demands truly,……and so on, all of these are the keys to arise the quality of children's clothing, also is the emphasis of our topic.This paper will start from the consumers'desires and use concrete investigation to explain the children's clothing's consuming situation, and production position and marketing policy will be made on this basis.Nowadays, the development of our children's clothing market is still unbalance, which depressed the purchasing power of market greatly. Mainly display in the brand culture localization is fuzzy; the brand culture deficient individuality, does not have the bright style; the brand culture connotation lacks a long-term accumulation. The situation would be changed only if we built up our own brand of children clothes, and form our own national character and brand culture, so as to take over the objective customers,win the children's heart, occupy a even larger market ,improve the development of our children clothing industry, take use of the advantage of Chinese children clothing industry ,and build up our own famous brands.