Internet Finance Innovation Research Of Bank A

Internet Finance is a new form of integration of modern Internet technology and finance.Its development has been highly valued at the national level and has received sufficient policy support.As a core enterprise of China's commercial banks,Bank A should actively learn Internet ideas,introduce Internet technologies,improve its competitiveness in the Internet financial environment,and provide assistance to the financialization of Internet in China's commercial banks.This paper studies the Internet financial innovation of Bank A,and uses literature analysis to sort out and summarize the existing research data at home and abroad,and provides theoretical basis and realistic basis for the research of Bank A's Internet financial innovation.This paper comprehensively expounds the overview,characteristics and development mode of Internet finance,analyzes the opportunities and main problems faced by commercial banks under Internet finance,and expresses the significance of research.Investigate the development status and existing problems of A-bank Internet finance innovation,and start with SWOT analysis to analyze the advantages,disadvantages,opportunities and threats of Bank A,and propose innovative paths from three aspects: financial concept,financial function and financial profit.Finally,the paper puts forward the positioning of A bank's Internet financial innovation,the overall framework of design innovation,and divides the content of the innovation program into three stages: initial,medium and long-term,and elaborates the feasibility proposal.