Research On Marketing Strategy Of Liability Insurance Of W Company

In recent years,China's rapid economic development,especially the ten new countries,diversified development of liability insurance on features,new sales model,innovative products liability insurance become the fastest growing in the property insurance of our country is planted the major insurance companies began to focus on liability insurance marketing development,for a foothold in the fierce market competition,are the general insurance company liability insurance development as its top priority development strategy.Based on the analysis of the general demand for individual demand of product liability insurance,combing our country liability insurance market development basic situation,the researches in W branch as the typical representative,respectively from the premium market competition main body product development present situation of the marketing strategy Angle,pointed out that W company in marketing channels to promote products and technology on the existing problems of the combination of liability insurance market in China is facing a legal and political economic social and technological environment,draw lessons from foreign mature liability insurance development experience,SWOT analysis,put forward the W company products in the development of the liability insurance system building and development of the target market Then,the 4P marketing theory was comprehensively applied to design the marketing strategy of product channel price promotion.Finally,in order to ensure the implementation of the marketing strategy and match the marketing guarantee system such as team resource service technology,W company was promoted in all aspects of the development of liability insurance.This paper mainly focuses on the marketing strategy research in the professional field of liability insurance,and how to promote the benign development of the market and improve the professional operation capacity of the market.This paper adopts the method of theoretical analysis,literature research,data statistics,comparative analysis,interview and other methods to analyze the current situation and propose solutions.