The Marketing Strategy Of Export Enterprise Product Liability Insurance

In recent years, particularly after the accession to WTO, China's growing number of foreign economic relations, China has gradually in a number of industry to become the world's manufacturing plant. To produce a product and find the overseas sales channels is only the beginning of a global export business. Regardless of product sales where to - the United States, Canada, Europe, Australia, or Southeast Asia - where the law will require you to create a product for any harm or loss. In short, the legal duty to accompany your production and marketing of each product. In today's environment of international trade, export enterprises are facing increasingly high risk of product liability, particularly in the North American region, product liability risks, you can make the claim occurred in the business enterprises face severe financial pressure and may even lead to a financial crisis. When consumers because the product caused injury or loss to the producers (sellers) for claims and litigation, the insured liability insurance of export products export enterprises can make the most of the transfer of risk to the insurance company to bear, thus reducing the enterprises to expand sales markets worries. I understand that the current domestic exporters to export products liability insurance coverage is extremely rare, the vast majority of business is to be the importer's request to purchase liability insurance of export products, and concrete initiatives to prevent and defuse the risk of export products liability less.Relevant experts believe that China's export manufacturers of products sold in Europe and the United States in the region, should the local product liability, law, etc. have a clear understanding of, and actively take relevant countermeasures, including the purchase of the relevant commercial insurance in order to effectively hedge their risks.This paper will focus on qualitative research and quantitative research methods to analyze, through interviews, telephone interviews, questionnaire surveys and research objects (insurance companies, export enterprises person in charge of foreign buyers, etc.) to communicate; and access to relevant documentation, insurance terms, the North American criminal justice-related regulations, supplemented by literature and previous cases of the North American region the collection and analysis of research methods in order to support the overall market data, and in order to more specifically on the new insurance - "Product Liability" do more in-depth research, the author in order to products for automobiles, for example, and to conduct a thorough investigation of the industry, and on this basis, China's export products liability insurance to explore the marketing strategies, combined with Chinese enterprises export market analysis, trade status, the North American jurisdictions the product liability risk characteristics, and the current sales trend, trying to reveal the product liability insurance in China's export marketing problems faced by enterprises and key bottlenecks and to propose solutions, explore new distribution models and channels, to formulate appropriate marketing strategies .