Study Of Marketing Strategy For College Market Of China Mobile Xingtai Branch

In recent years, with the expand of college education scale in our country, for business and enterprise, a new type and enormous consumer market is forming gradually. College market is future-oriented and continuity. This market not only brings short term efficiency of goods but also forms new middle class and becomes important prop, which leading youth consumption trends. University students in modern times, who must become dominant consumption force in the future society, own intellectual capital, mainly deal with intellectual labor, uphold high quality lifestyle, and enjoy distinctive brand awareness.After the third time reorganization in the telecommunications industry, competitive structure of the domestic telecommunication companies changes. China mobile's first position is threatened in the mobile communications market. The competition in all kinds of market is fierce. The development potential of college market is great, the clients's life range is relatively centralized, and the execution of marketing strategies is convenient and inexpensive. The paper choosing the college market of China mobile xingtai branch as the research object, it has reference value for the client's development and maintain of college market in small city.