ZH Payment Company's Big Data Technology And Its Value Innovation In Marketing

In recent years,third party payment has achieved great development,from traditional bank card acquiring service to Internet payment,mobile payment,and current popular scan code payment,people are enjoying the convenience of changes in payment method.Third party payment company has very important transaction and payment data,whether it is online or offline transactions,after transaction and payment it will leave transaction and payment data,these data will be an important data source of big data industry.Under this background,the research of big data technology and value innovation of third party payment company has great practical significance.First of all,this paper introduces the research background,purpose,significance and other content of project,and expounds related concepts and theoretical basis of precision marketing.This paper takes ZH payment company as the research object,analyzes current marketing situation of ZH payment company,and expounds its shortcomings.This paper discusses ZH payment company's big data precision marketing all-round,introduces model building of ZH payment company's big data precision marketing,and its application in practical marketing activities and evaluation of the effect.Finally,we give some improvement suggestions for ZH payment company big data marketing in order to improve the level and efficiency of ZH payment company big data marketing.