A Study Of Rural Tourism Development In Zhangqiu District Of Ji’nan From The Perspective Of Co-Opetition

With the prosperity of tourism and the deepening of urbanization in China,as a new form of Tourism,Rural tourism has become an important part of Tourism,tourism research has entered a period of prosperity.Especially in The Eighteenth Report of The Party put forward the concept of "Beautiful China",the state has introduced a number of policy support,it promotes the rapid development of tourism market and rural tourism,the scale and quality of rural tourism has been improved.The development of rural tourism in promoting the transformation of China’s agricultural development,optimizing the adjustment of agriculture and rural industrial structure,to promote the employment of farmers,it has important significance.Zhangqiu District of Ji’nan has profound historical and cultural heritage,rich tourism resources,and more complete elements of rural tourism,however,rural tourism products are mostly at the primary level,and there are still some problems in the process of development.Based on the analysis of the present situation of rural tourism in Zhangqiu District,this paper takes the development of rural tourism in Zhangqiu,which is made up of the following part:The first part: Introduction,which analyzes the background of rural tourism,and expounds the purpose and significance of this study,the current situation of rural tourism at home and abroad is analyzed.The second part: Related concepts and theoretical basis of rural tourism.The third part: Analysis on development condition of rural tourism in Zhangqiu District,which makes a comprehensive analysis of the geographical location,natural resources,economic development and market conditions in Zhangqiu.The fourth part: Classification and evaluation of rural tourism resources in Zhangqiu District,On the basis of on-the-spot investigation of rural tourism resources in Zhangqiu,based on the study of relevant tourism resources,which classifies and evaluates the rural tourism resources in Zhangqiu district.The fifth part: Analysis on the characteristics of rural tourism market,which makes a detailed analysis of the general situation of rural tourism market,the characteristics of rural tourism market in Ji’nan and Zhangqiu.The sixth part: Analysis on the development of rural tourism in Zhangqiu District,which mainly expounds the present situation of rural tourism development in Zhangqiu District,and analyzes the CO opetition relationship with the tourism space in the surrounding area,and points out the problems existing in the development of rural tourism in Zhangqiu district.The seventh part: Countermeasures for the development of rural tourism in Zhangqiu District,based on the actual situation of Zhangqiu,which puts forward the development strategy and development model of rural tourism development in Zhangqiu.The eighth part: Conclusion and discussion,which is the main conclusion and its research limitation.