| How to develop in the fierce competition is a topic that every enterprise is thinking about.China’s reform and opening up has entered a new era,and the competitive situation of foreign-funded enterprises in China has undergone tremendous changes.It is an important task for foreign enterprises to actively develop in China to grasp the new demands of the Chinese market in time and formulate new competitive strategies with the times.SIG Company is a manufacturing company of industrial strapping equipment and packaging consumables.SIG Company,which has always been in the leading position in this field,has encountered a development bottleneck in the business of China.SIG China’s performance has been stagnant in the past 10 years,while its profit margin has continued to decline.But SIG Headquarters has set a target of doubling its performance in five years.SIG China’s existing products and businesses,based on the catch-up of competitors,are becoming less and less differentiated.Product homogeneity and internal management problems will cause sig China to fail to achieve the goals proposed by the headquarters.From the external environment,China is the second largest economy in the world.The many industries that SIG focuses on,China is the world’s largest producer.At the same time,the rapid construction of smart factories in China’s manufacturing industry in the past decade,which are very suitable for SIG products to play their strengths.In this good development opportunity,the performance of SIG China is not directly proportional to the size of China’s economy,and it is far from that of SIG foreign brothers companies(such as SIG India).Based on the above analysis,if SIG China sticks to the status quo,it can be expected to further enter the downturn in the future.Therefore,SIG China need to make brand-new business-level strategic planning,put forward new competitive strategies,develop new products and new markets,and meet the new opportunities of the market.This paper takes SIG Company as the research and diagnosis object,uses PEST model to deeply analyze the macro market environment and industry market,and summarizes the core technology and innovation ability of SIG Company through SWOT analysis method,supplemented by the analysis of the advantages and disadvantages of competitors.Then it puts forward two competitive strategies: One is to upgrade the existing single strapping machine to the intelligent automatic packaging line.Based on the development of intelligent manufacturing,the intelligent automatic packaging line has shown a huge market demand.This paper demonstrates the necessity and feasibility of SIG entering the intelligent packaging line.Second,it puts forward the strategy of in-depth exploration of the existing products and businesses of SIG China.Finally,after putting forward the new competition strategy,it also puts forward the measures to ensure the implementation of the competition strategy.Through the research of this paper,I hope to provide an innovative market idea for SIG’s long-term business in China.Through the new competitive strategy,SIG China will improve its differentiated advantages with other competitors,help SIG China to seize the next opportunity in the new market development,and achieve rapid growth of performance and profits. |
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